Wayne Taylor

Wayne Taylor

Tenure and Tenure-Track Faculty

Assistant Professor

Marketing

Email

wjtaylor@smu.edu

Phone

214-768-3495

Office

Fincher 314

Biography

Website

Website

Visit personal website

CV

CV

Education

PhD, University of California, Los Angeles

Biography

Wayne Taylor is an assistant professor of marketing at the Cox School of Business. His research focuses on modeling behavior using large customer databases.

Wayne earned his PhD from the Anderson School of Management at the University of California, Los Angeles. He holds a Bachelor of Science degree in Hotel Administration from Cornell University. Before entering academia, he was a senior manager of marketing analytics for Las Vegas Sands. He has also worked in revenue management for the Taj Mahal Casino Resort and for Marriott International.

Teaching

MNGT 6003 Business Presentation Techniques
MKTG 6279 Multivariate Analysis for Marketing

Research

Bayesian Methods

Loyalty Programs

Database Marketing