Radhika Zaveri

Full-Time Faculty

Clinical Professor

Marketing

Email

rzaveri@smu.edu?subject=Cox Faculty Directory

Phone

214-768-2679

Connect

Education

MBA, Marketing, Case Western Reserve University

Biography

Radhika Zaveri has spent 20+ years in the consumer packaged goods industry driving growth & innovation for Fortune 500 companies to entrepreneurial start ups. During her career, she has worked at Nestle® USA managing billion dollar brands like Stouffer's and Lean Cuisine. Previously, she managed brands at Rubbermaid. Winning awards from Advertising Age for “best new product advertising”, top 3 “Buzz Marketing” awards, and with passion for innovation she has spent recent years providing strategic consulting services for business & branding strategy, innovation & consumer insight and communication to several multi-national companies. With her corporate branding experience & passion for social enterprise, she founded a company to serve women artisans to gain financial independence & continues to be on advisory boards for several start-ups.

Mrs. Zaveri serves on the board of the The Family Place and The Orchid Giving Circle, an affiliate of the Dallas Women's Foundation. She earned her MBA from Case Western Reserve University.



Teaching

MKTG 6215 Advanced Product & Brand Management
MKTG 6222 New Product Development
MKTG 6255 Directed Studies in Marketing