Joonwook Park
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Full-Time Faculty
Professor of Practice
Marketing
Phone |
214-768-9328 |
Office |
Fincher 303 |
Education
PHD, Marketing, Penn State University
Teaching
MAST 6201 Managerial Statistics
Research
Multidimensional Scaling
Market Segmentation
Market Structure
Consumer Preference Heterogeneity
Consumer Purchase Behavior
Bayesian Applications
Research Methods