Email Marketing Project

During the Fall 2023 semester, we will begin the implementation of Salesforce Marketing Cloud. The first phase of this implementation will focus on communication efforts to alumni and donors. Planning and implementation for other audiences and parts of campus will begin late Fall 2024.

The implementation will span this academic year and involve members from DEA, OIT, and alumni relations in schools and units. This project site is designed to provide information throughout the project to the SMU community.

We will provide regular updates on our blog and expand the FAQ section of this webpage throughout the project. If you'd like to receive email updates periodically, subscribe to our project listserve by emailing join-emailmarketing@list.smu.edu.

If you have any questions, email emailproject@list.smu.edu.

Frequently Asked Questions