Social media

Social Media

Social media’s public and immediate nature amplifies opportunities to connect with world changers wherever they are. We bring to life what “World Changers Shaped Here” means at SMU through our social media channels and engage audiences to help them understand and appreciate that it’s more than just a tagline.

Social Media at SMU

Each platform in the social media ecosystem has its own strengths and challenges for desired objectives. Each platform is also used differently by your audience.

Before setting out with a new initiative or campaign on a platform, carefully consider the strengths and challenges of all potential platforms as well as how your audience uses those platforms to decide which will best work for you and how to approach content creation.

Ready to get started? Use this social media checklist to help identify key tasks to create and tailor your social media plan to your specific needs.

A full copy of the SMU Social Media Playbook is available by request through the SMU Marketing & Communications Social Media team.

Please refer to the SMU Social Media Guidelines when creating, managing, and maintaining official channels of the University.

Social Media and the SMU Brand

Social media accounts representing SMU in an official capacity should reflect the SMU logo with trademark in the account's photo. Department names may be included, as in the Promo versions of the logo system.

If you need counsel, or a social media icon created for your account, please email brand@smu.edu

Contact:

For questions or information about social media, or if you need help navigating a sensitive topic, contact the SMU Marketing & Communications Social Media team at socialmedia@smu.edu.