While we’ll always be true to red and blue, our palette also includes four additional hues. Master the mixing of primary and complementary colors for designs with energy and impact.
Traditional SMU red and blue are the main colors of the palette, and four complementary colors breathe energy into the brand. This warm palette brings the brand personality to life by visually creating a bold and inclusive energy.
Red and blue are our primary colors. Yellow, teal, salmon and black are secondary. Color choices are dependent on the target audience. When designing for print, be sure to work closely with your printer as the type of paper and materials can affect color accuracy.
Primary color
Onscreen
Hex: 354CA1
RGB: 53 76 161
Print
PMS: 286
CMYK: 100 65 0 3
Primary color
Onscreen
Hex: CC0035
RGB: 204 0 53
Print
PMS: 186
CMYK: 0 100 85 3
Secondary color
Onscreen
Hex: F9C80E
RGB: 249 200 14
Print
PMS: 7548
CMYK: 0 23 100 0
Secondary color
Onscreen
Hex: FF1053
RGB: 255 16 83
Print
PMS: 192
CMYK: 1 100 70 0
Secondary color
Onscreen
Hex: 59C3C3
RGB: 89 195 195
Print
PMS: 325
CMYK: 60 0 27 0
Secondary color
Onscreen
Hex: 262626
RGB: 38 38 38
Print
PMS: 426
CMYK: 74 65 62 67
SMU's singular approach to integrating rigorous learning with hands-on experience will prepare you to achieve your educational goals and expand your world in ways you never imagined. Ours is a community of people forging their own paths. We'd like to help you shape yours.
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