Strategic Advertising Specialist Certificate Program

Make yourself more marketable as a communications professional. Stay current, build your leadership acumen, and be recognized for bringing innovative ideas back to work.

ON YOUR SCHEDULE

Whether you see yourself in senior management, or value the skills to lead your own agency, TAI faculty members have been there. Share space with industry leaders and acclaimed academics to prepare yourself for your next step.

COMBINE CORE COURSES WITH ELECTIVES TO MEET YOUR INDIVIDUAL NEEDS

  • Take one or more classes that fit your schedule.
  • Topics based on your interests and needs.
  • Small classes build your professional network.
  • Earn graduate credit without a full-time commitment.
  • Stack credits toward a certificate as a Strategic Advertising Specialist.

SELECT ONE: RESEARCH OR ANALYTICS

  • Metrics of Success 

SELECT TWO: CORE COURSES

  • Marketing Communications Management

  • Consumer Insight & Persuasion

  • Advertising as a Cultural Force

  • Social Media Engagement Strategies

SELECT THREE: ELECTIVES

  • Cultural Intelligence in Advertising  

  • Discovery courses: Dallas Ad Industry and SXSW 

  • Practicum: Executive Internship 

  • Responsibility and Social Entrepreneurship

  • International Advertising

  • Creativity, Art, and Problem-Solving

  • Account Planning 

*The above courses are ‘examples’ of electives and are offered based on semester (fall/spring), faculty availability, and course demand.

For more information please email: TAIgrad@smu.edu