About the Program

The Temerlin Advertising Institute (TAI), named after Liener Temerlin — an icon of the Dallas advertising industry — is an endowed advertising program in Dallas, Texas. Our two major offerings are the M.A. in Advertising (36-credits) and the Strategic Advertising Specialist Graduate Certificate (18-credits). Below are more reasons for you to consider our one-of-a-kind program:

Financial Support and Scholarships

The endowment allows us to offer financial aid in the form of TAI scholarships and Teaching/Research assistantships. Consideration for scholarships is only available for full-time M.A. applicants and is highly competitive. Limited number of research/teaching assistantships are also available to qualified M.A. applicants. The value of a 20-hour research/teaching assistantship can amount up to $13,000 per academic year (fall + spring). These competitive awards significantly reduce the cost of the program. More details about the program costs can be found here.

Award-Winning Faculty

Our faculty consists of advertising agency presidents and vice presidents, journal editors, top researchers, and highly acclaimed teachers, all supplemented with current industry professionals. See Faculty Bios.

Networking Opportunities

Thanks to our location in a Top-5 media market, we have fostered close relationships with the Dallas Ad industry and TAI alumni. We sponsor annual events like the Exxon-Mobil Lecture Series and design courses that incorporate agency visits in Dallas as well as experiential courses like SXSW. 

Executive Internships

Our optional 15-week, Executive Internship gives you a head start on your career at a leading agency, marketing firm or media organization. Thanks to our location in a Top-5 media market, our students secure internships and full-time positions with top agencies including TRG, The Marketing Arm (TMA), Firehouse, Slingshot, Publicis, Cheil, The Loomis Agency, LERMA, and Dieste, just to name a few.