Course Topics
Understand the history of esports and current trends:
- New media business models
- Connections between traditional sports management and esports
- Esports terminology and definitions
- The culture of esports
- The evolving network of relationships and stakeholders in the esports industry
Build relationships with sponsors:
- The unique value proposition that esports provides to sponsors and brands
- Business development strategy and execution
- Research and prospecting potential sponsors
- Best practices for sponsorship proposals and presentations
Learn about the publishers, streamers and users in the esports industry:
- Sports media rights and dynamics
- Types of streamers
- Emerging streaming platforms
- Disclosure liability laws
Learn how to use data to develop engagement and marketing strategies:
- Challenges and nuances of a globally dispersed market
- Fan personas across different games, teams and platforms
- Community cultivation on different platforms
- Development and implementation components
- Leveraging influencers, power users and content creators
Study the components of tournament design and organization:
- LAN vs online tournaments
- Variations in tournament design and organization
- Viewer and fan experiences
- Successful event timelines
- Project management for esports events
Discover how to support players and maximize their athletic performance:
- Roles and organizational structures of professional esports teams
- Common challenges to managing esports teams
- Geographically-dispersed teams
- Working with influencers