Crypto fundraising and thank-you gifts: Lessons learned from Ukraine
SMU Cox Professor Jane Tan explored how Ukraine’s use of cryptocurrency for fundraising during the ongoing conflict with Russia offers valuable lessons.
DALLAS (SMU) – SMU Cox Professor Jane Tan explored how Ukraine’s use of cryptocurrency for fundraising during the ongoing conflict with Russia offers valuable lessons. Tan highlighted the effectiveness of crypto rewards, particularly airdrops, in increasing donations. She also noticed significant differences in fundraising trends between Bitcoin and Ethereum.
Read an SMU CoxToday article on Tan’s research to see more findings:
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