New Dallas retailer Quixotic inspires gentlemanly action one pocket square at a time

Southern Methodist University grad David Novak is changing the way we see the pocket square with his new online retailer Quixotic. These glorified hankies, made from high-quality cotton and linen, are not only handsome, but they also inspire gentlemanly behavior. At least that’s the plan.

Quixotic references Miguel de Cervantes’ character Don Quixote, to describe someone exceedingly idealistic or extravagantly chivalrous. These are two traits Novak and team would like to promote in the world.

Inspired by the many buy-one, give-one models that exist today, Novak has built on that idea by engaging customers beyond the point of purchase. Ten percent of Quixotic’s sales support U.S.-based women’s shelters, but there is also a campaign called Square for Square: If you lose your pocket square during an act of gentlemanly valor, the company celebrates your actions by sending you another. . .

“I wanted the customers to own an element of the social good and become the primary part of our story,” Novak says. “Our Square for Square model does just that, and I am very excited to see how our customers’ stories of gentlemanly action inspire more and more men to act.”

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