Professor Gordon Law Inducted Into Advertising Hall of Fame

Advertising professor Gordon Law has been inducted into the American Advertising Federation’s Southwest Advertising Hall of Fame. This Hall of Fame, which encompasses Texas, Louisiana, Oklahoma and Arkansas, honors industry professionals from the region who have distinguished themselves in their careers, contributed to the betterment of advertising and its reputation, and made volunteer efforts outside the workplace.

“I am beyond humbled and grateful for this honor,” says Law, who joins industry giants like Sam Bloom, Stan Richards and Liener Temerlin in the Southwest Advertising Hall of Fame. “I’m still having a hard time wrapping my head around it, in part because it was never something that I specifically set out to achieve. I have just tried to do the best job I could every day helping clients and my students at SMU.”

Not only has Law led a distinguished career in the industry that includes the founding of three advertising agencies and a media buying firm, but he has also given back to his community by serving on numerous boards and committees. He has dedicated his time to organizations like Ad Council Dallas, the Dallas Ad League, the Dallas All Sports Association, the Kluber Family Foundation and the Semones Family YMCA. Law is currently on the board for KidLinks, an organization that leads kids to healing, hope and happiness through Therapeutic Music Entertainment.

In addition to the agencies and organizations he has served, Law has also been an advertising professor at SMU for 12 years, first as an adjunct professor starting in 2011 before moving to full-time in 2019. He currently teaches three classes at SMU’s Temerlin Advertising Institute for Education and Research, where the impact he has made on his students lasts long after they graduate.

“There is nothing that I have ever done or will ever do in my career that has been as rewarding or as meaningful as teaching at SMU,” Law says. “The relationships you make with the students and the faculty, there’s nothing like it. I feel so blessed every day.”

Learn more about the American Advertising Foundation and the Southwest Hall of Fame here.