Edward Fox

Edward J. Fox is Corrigan Research Professor, Professor of Marketing, and W.R. & Judy Howell Director of the JCPenney Center for Retail Excellence at Southern Methodist University's Cox School of Business. His research focuses on retail management and shopping behavior. Professor Fox earned PhD and MA degrees from the Wharton School at the University of Pennsylvania, MBA and MS degrees from Northwestern University, and a BS degree from the United States Military Academy at West Point.

Professor Fox's articles have appeared in top academic journals including the Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, Operations Research, Journal of Business, and Journal of Retailing, as well as in the trade press. His observations about marketing and retailing have been carried in the New York Times, Bloomberg Business Week, Wall Street Journal, USA Today, Fox News, Newsweek Japan, Fast Company magazine, the Diane Rehm Show, NPR Marketplace, the Christian Science Monitor, and Women's Wear Daily, among others. He has also consulted with a number of companies about retail management and marketing.

Before coming to the SMU Cox School, Professor Fox was research director of the Center for Retail Management and adjunct assistant professor of marketing at the J.L. Kellogg School of Management at Northwestern University. He worked extensively with a leading grocery retailer and a consortium of packaged goods manufacturers to re-engineer "category management," a market-driven approach to packaged goods retailing. Professor Fox also co-wrote the "Category Management Implementation Guide Series," a set of practical guides to category management implementation.