SMU Data Visualization and Storytelling Certificate Program

Learn to create accurate visualizations and improve your presentation skills

Program Fast Facts

  • Start date: February 26, 2025
  • Live online classes meet Wednesdays 7 - 8:30 p.m. CT
    +3.5 hours/week of self-paced study
  • Live Online
  • 12 weeks
  • 2,745 Priority Tuition
    (expires 2/12/25)
    $2,995 Standard Tuition

SMU Data Visualization and Storytelling Certificate Program

Data Visualization and Storytelling

Leaders must understand and interpret many types of data to make smart, strategic decisions. Support your organization with tools and skills to improve your data insights. In the SMU Data Visualization and Storytelling Certificate program, learn how to pair visual representations like charts, diagrams, infographics and dashboards with storytelling techniques to strengthen your delivery.

Your classes will cover a unique combination of components to help you successfully visualize data and share information effectively and clearly with stakeholders like customers, executives and investors. The principles covered in class are applicable to a number of fields and industries, including government, finance, marketing, consumer goods, service, education and more.

You will practice and improve your skills through hands-on exercises and projects using multiple tools.

Upcoming Start Dates

February 26, 2025

Wednesdays

7 - 8:30 p.m. CT

+ 3.5 hours self-study weekly

12 weeks

Live online

Download Schedule

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Video

Hear from instructor Randy Krum about the SMU Data Visualization and Storytelling program.

Why Study Data Visualization and Communication at SMU?

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    Study with Experts

    Learn from recognized leaders with specialized knowledge and real-world experience.

    Meet your instructor

  • SMU Data Visualization and Storytelling badge image

    Highlight Your Accomplishment

    Complete your certificate and earn a digital badge to add to your resume and LinkedIn profile.

    Learn how to get started

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    Convenient Schedule

    Join live sessions once per week and access recorded content on-demand, for a balance of peer support and individual learning.

    See course schedule

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    Show Off Your Skills

    Create a capstone project to demonstrate your ability to produce data visualizations and deliver effective presentations.

    View program requirements

Randy Krum

Instructor Randy Krum

Randy Krum is a data visualization designer, author of the book Cool Infographics: Effective Communication with Data Visualization and Design, Founder and President of InfoNewt (a data visualization design firm), organizer of the Dallas-Fort Worth Data Visualization Meetup group and manager of the popular website Coolinfographics.com. Randy presents talks and workshops at conferences, universities, corporate events and to government agencies about communicating with data, data visualization design, visual content marketing, infographics design and promotion, and the effective use of visual communication.

Did you know?

36% Growth

Jobs related to data visualization, are projected to grow 36% by 2033. Many industries rely on data visualization to turn complex data into clear insights.

Source: U.S. Bureau of Labor Statistics

Up to $33k

Workers increased their annual salary by as much as $33K with new data skills.


Source: Burning Glass Technologies

22 Times

Messages delivered as stories can be up to 22 times more memorable than just facts.


Source: Medium