Arjan Singh
Part-Time Faculty
Adjunct Professor
Marketing Strategy
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Education
MBA
Biography
Arjan Singh is the creator of the Competitive Success Playbook that was published by Forbes Books in April 2024. The Competitive Success Playbook helps companies build winning strategies by using a proven war game process to develop deep insights on their current and future competitive environment. The Competitive Success Playbook has been used by hundreds of companies globally. He has advised 71 of Top 100 companies in the Fortune Global 500 list (2022) in building winning strategies. He is an expert in helping companies develop data driven strategies through war games, strategic & competitive analysis, scenario planning and building business early warning systems that deliver significant business impact.
Teaching
Marketing, Capstone
Global Consulting Immersions
Competitive Intelligence & War Games
Publications
'Competitive Success: Building winning strategies with Corporate War Games', Forbes Books, 2024
‘Using Competitive Intelligence to reduce Competitive Risks’, Life Science Leader, 2020
‘Using War Games to predict competitors moves,’ Life Science Leader, 2019
‘Collecting Competitive Intelligence at Conferences’, Life Science Leader, 2019
‘Best Practices in Managing Competitive Intelligence Research: For Pharmaceutical and Biotechnology Managers’, Book Co-author, 2016
‘A Roadmap for ensuring CI success’, Co-author of chapter in SCIPs Starting a CI function Book, 2008
‘How to execute a tradeshow intelligence plan’, Co-author of chapter in SCIP’s Tradeshow Intelligence Book, 2007
‘From Stick Fetchers to World Class-a world-wide survey of corporate intelligence programs’, Co-author, published by Fuld & Company 2007
‘Benchmark your CI capabilities using a self diagnosis framework’, Co-author with Andrew Beurschgens, Competitive Intelligence Magazine, Jan – Feb 2006
‘Intelligence Software Report’ , Editor / Co-author, published by Fuld & Company, 2003 - 2006