CSP001 - Generative AI for Business Professionals

Course Description

Learn how to leverage AI-driven content using a variety of platforms and discover how to harness the capabilities of artificial intelligence technologies to make your work more efficient and effective, whether you are an individual contributor or organizational decision-maker. Practice using tools like ChatGPT, Gemini, DALL-E, Midjourney and Adobe Firefly to tailor prompts for optimal outcomes in text generation, music creation, image synthesis and more. Skill-building exercises and live sessions will highlight generative AI's capabilities across many industries and will empower you with the knowledge and skills to implement powerful AI technologies with confidence. 

This course offers a multifaceted skill set, positioning you as a forward-thinking, tech-savvy professional with the ability to drive positive change within your organization.

Students can expect to complete one hour of preparatory course work prior to the first class session.

Course Outline

• Foundations of generative AI for business use
• Marketing and branding applications
• Personalization, customer interaction and experience
• AI platforms and tools, including Chat GPT and Bard, uses and applications
• Finding places for AI and automation; ethical considerations, regulatory and security concerns
• Future trends in generative AI

Program Expectations

• Attend Weekly Live Sessions: Dive into the dynamic world of generative AI through weekly live sessions. Engage with our expert instructor, and stay on the cutting edge of advancements in real-time.
   
• Complete a Final Project: Showcase your newfound skills and creativity by developing your own business idea and continually building on your project throughout the course. Apply your newfound knowledge each week to your business idea.
   
• Earn Your Specialization: Strive for excellence and secure your specialization credential by earning a passing grade.
   
• Arrive Tech-Ready: To make the most of this journey, you'll need access to a computer and the recommended free generative AI tools.

Learner Outcomes

Boost Productivity

Explore the strategic integration of generative AI to enhance productivity in any professional setting. Learn to leverage these advanced tools for efficient task execution and improved workflow.

Understand Generative AI Tools

Dive into a wide range of generative AI tools and platforms such as ChatGPT, Bard, DALL-E, Midjourney, Adobe Firefly, and more. Acquire hands-on experience with cutting-edge technologies that drive innovation.

Optimize Outcomes

Master the art of tailoring prompts to achieve optimal results. Customize inputs for generative AI tools to ensure alignment with your objectives, whether in text generation, music composition, or image synthesis.

Effective Communication

Elevate your communication skills using generative AI tools. Explore techniques to articulate ideas, generate engaging content, and foster creativity through AI-driven communication methods.

Earn a Digital Badge

Complete this specialization and earn a digital badge to add to your resume and LinkedIn profile.

Notes

Who Should Enroll in this Specialization?

This course is designed to cater to a diverse audience, welcoming individuals from any industry and career level. Whether you're a seasoned executive, a decision-maker guiding your team, someone new to your career, or simply looking to boost your workplace productivity, this program is tailored to meet your needs. This program will introduce the technology behind generative AI, but does not cover in-depth technical aspects or integration processes.

Career Benefits

Competitive Advantage
As the use of AI becomes more widespread, professionals who understand generative AI gain a competitive edge in the job market. Employers value individuals who can contribute to the organization's growth through the application of advanced technologies.

Enhanced Problem-Solving
Generative AI can be applied to solve complex problems and automate various tasks. Acquiring these skills enables you to approach business challenges with innovative solutions, enhancing your problem-solving capabilities.

Cross-Functional Collaboration
Generative AI often requires collaboration between technical and non-technical teams. While focusing on non-technical aspects of Generative AI and by understanding generative AI concepts, business professionals can bridge the gap between different departments, fostering effective communication and collaboration.

Strategic Decision-Making
Generative AI can provide valuable insights through data analysis and simulation. Professionals with knowledge in this area can make more informed and strategic decisions, contributing to the overall success of their organizations.

Automation and Efficiency
Learning to apply generative AI in business contexts can lead to the automation of repetitive tasks and processes. This not only increases efficiency but also allows professionals to focus on higher-value, strategic activities.

Entrepreneurial Opportunities
Understanding generative AI can inspire entrepreneurial ventures. You may identify new business opportunities, create innovative products or services, or contribute to the development of AI-driven startups.