Sport's Management (SM) students at ESPN College Gameday

The Sport Management (SM) major provides a rigorous curriculum for understanding the management principles required of professionals in the industry of sport. The program is committed to the professional development of students so that competencies and skills relevant to careers in the sports industry can be acquired. Specific competencies in business, leadership, and organization are emphasized.

The required introductory class for students interested in applying for the Sport Management major is APSM 2310 - Contemporary Issues in Sport Management. Academic coursework and experiential learning opportunities within this program prepare students for a variety of possible career paths including:

  • Sports marketing
  • Management of professional, collegiate, or amateur sports organizations
  • Representation of professional athletes
  • Sports public relations
  • Sports facility and event management

The program culminates in a mentored senior project.