Sandra Duhé

Altshuler Distinguished Professor Sandra Duhé, Ph.D., MBA, APR, Fellow PRSA combines an extensive corporate background, interdisciplinary degrees and a love of teaching and learning to explore, expand and promote the contributions of public relations to business and society. She has been honored as a HOPE Distinguished Professor and a Meadows School of the Arts Distinguished Teaching Professor.

Duhé began her corporate career in the energy sector as a financial analyst and hesitantly moved into public affairs before realizing the powerful impact a combination of business acumen and communication expertise can bring to a firm. She has extensive experience in financial communication, media relations, community outreach, merger communications, brand management and crisis response, earning each of her graduate degrees while being employed full-time.

Dedicated to shifting the common misperception that public relations focuses solely on publicity, Duhé enjoys preparing her students to be data-savvy leaders who are well versed in business principles and readily able to tie communication strategy to business strategy. She consults nationally for corporate clients facing high-risk situations when truth and credibility matter most. Her research and commentary focus on the role of public relations in capitalism, democracy and society and have been published in venues including Public Relations Review; Public Relations Journal; Corporate Communications: An International Journal; The Global Public Relations Handbook; The International Encyclopedia of Strategic Communication, The Handbook of Financial Communication and Investor Relations, and The Institute for Public Relations. She is the editor of three editions of New Media and Public Relations, published by Peter Lang, and the author of Business for Communicators: The Essential Guide to Success in Corporate and Public Affairs, published by Routledge.

Duhé is a member of the PRSA College of Fellows and the Arthur W. Page Society. She has served as an independent director for U.S. Lime and Minerals (NASDAQ: USLM) since 2022.