Website addresses, or URLs, must meet the following standards:
You may disregard these guidelines if they require a name that does not make sense. For example, campaignforsmu won’t make sense unless it has that name; smu is literally part of the name.
When two different groups or individuals want the same name, the issue will be resolved by the Director of E-Marketing, whose decision will be based on necessity.
URLs must reflect logical web site organization, not SMU’s hierarchal structure.
If customers perceive a particular entity as a separate entity, or if customers regularly contact the entity directly, the entity should have its own virtual directory; its site should not be a subdirectory of its parent entity. For example, even though the Help Desk and Webmaster’s Office are both part of ITS, they should have their own virtual directories (www.smu.edu/help, www.smu.edu/webmaster); they should not be subdirectories of ITS (www.smu.edu/its/help, www.smu.edu/its/webmaster).
The Webmaster’s Office works with the Director of E-Marketing to resolve all “gray areas” and other non-technical conflicts.
Central SMU web server: Any central web server whose name ends in “smu.edu.”
Official entity: Any entity that is wholly owned, operated, and sanctioned by SMU. E.g., Enrollment Services, Student Activity Center, Cox School of Business.
Unofficial entity: Any entity that is not wholly owned or operated but is sanctioned by SMU. E.g., Kilby Foundation, Student Senate, Alpha Phi Omega.
URL: The full domain name and path to any given web site or file accessible through the web.
Virtual directory: A path following the domain name. E.g., www.smu.edu/athletics, www.smu.edu/alumni.