Creative

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As an aspiring art director or writer, you’ll learn to think about your work as something more than advertising. You’ll understand products and consumers, and challenge yourself to think "around" them to discover what else is relevant — and what else is powerful. You’ll think about technology, global culture and responsibility. Perhaps most of all, you’ll explore human truths and use them as foundations for compelling, convincing messages that connect with people regardless of their demographics. You’ll collaborate with students in other disciplines and explore a variety of media. Along the way, you might be invited to display your work at the One Show Student Exhibition in New York. You might win a local or regional ad show, or see your work featured in CMYK magazine or Lüerzer’s Archive. And ultimately, you’ll have a shot at working with some of your peers at agencies like Crispin Porter + Bogusky, TM Advertising, Publicis, BBDO or 72andSunny, to name a few.



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Courses:

Portfolio.

In this workshop-style course, you’ll continue to build your book — working to produce a professional-level advertising portfolio that reflects your mastery of strategic and conceptual thinking. Work is prepared and evaluated against the highest industry standards. A jury of creative professionals reviews portfolios at an end-of-term critique.

Advanced Portfolio.

A portfolio development class that emphasizes non-traditional and alternative media strategies. Students are required to develop self-promotional materials to complement their portfolios. A jury of creative professionals reviews portfolios at an end-of-term critique.

Electives:

Copywriting Seminar.

Explore the writer’s craft across a variety of literary genres. Gain an understanding of the power of words, learn to identify and adopt distinctive voices, and see how to apply words strategically to solve advertising problems. Writers take this course concurrently with a Studio course.

Art Direction Seminar.

Apply the fundamentals of advertising layout and design. Deepen your understanding and appreciation of typography, color theory and other elements of your craft. Art directors take this course concurrently with a Studio course.

Interactive Advertising Design.

This course focuses on the concepts, technologies and skills in designing, developing and maintaining various forms of interactive advertising. This course will cover creative aspects of several interactive media such as websites, banner ads, and rich media. Students will learn how to use high-end software applications to accomplish design tasks.



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