How Does It Work?

A holistic approach.

The key to the Master of Arts in Advertising at SMU isn't in the individual courses or even the program of study. It's the way the Temerlin Advertising Institute incorporates theory and practice from every major discipline within advertising and filters it through the lens of social and corporate responsibility. It's an approach designed for broader understanding.

Click to enlarge

All. Together. Now.

There are graduate programs for creativity. There are graduate programs for account planning and management. Some of those programs even look at the role of responsible advertising in our culture. So why not have a graduate program in advertising designed for all the different people and issues you actually find in advertising? Because no matter what part of the business interests you most, you need to experience everything it takes to make good advertising happen. So if there’s one thing that makes this program strong, it’s actually a number of things: the intelligent combination of core skills, combined with the overarching themes of globalization, responsibility and practical experience.