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To reach a new kind of consumer in a new global marketplace, advertising needs a new brand of leaders and thinkers. Quite simply, we need a new kind of student. You might have a non-traditional background. You’re less interested in titles than results. And you want to use your career to make a difference. If you’re that kind of student, then we hope you’ll be inspired to learn more.
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Applicants will be expected to have an excellent undergraduate record in advertising or a related field. Previous work experience is desirable. And of course, applicants from other disciplines will be considered provided they can show a keen interest in pursuing a career in advertising.
Applicants must demonstrate an acceptable undergraduate G.P.A. (3.0 or better preferred) and satisfactory scores on the GRE or GMAT, and must complete and submit an application to the Temerlin Advertising Institute. We do not have hard minimums on scores but consider the entire application — undergraduate record, test scores, statement of purpose, letters of recommendation, creative samples if applicable and resume. To assess your performance on standardized entrance tests, refer to the many sites online that explain "acceptable GRE and GMAT scores."
In addition to the appropriate four-year undergraduate degree, all students admitted to the program must have completed the following courses or their equivalents:
Students who have not completed these courses, or their equivalent(s), will be required to read three approved texts during the summer before classes begin and take qualifying exams for each course when s/he arrives at SMU.
We welcome students from all over the world to study advertising in a top 7 U.S. media market, then venture out into a global marketplace with the tools needed to compete and succeed. International students will be required to demonstrate English language proficiency through scores on the TOEFL or other equivalent tests.
All applicants must complete the online application. Applicants for the Creative specialization will be required to submit an additional application and creative samples. The application, letters of recommendation, resume and creative samples will be submitted during the online application process. Transcripts will be submitted - either by mail or digitally - directly to the Meadows School of the Arts (MSA) Graduate Office. Additionally, paper documents required of International Students must be submitted directly to the MSA Graduate Office.
Graduate Admission
SMU | Meadows School of the Arts
PO BOX 750356
Dallas TX 75275-0356
Click here for the online application
Request in writing one official transcript from the Registrar of each college or university previously attended, including summer terms. These may be sent directly to the Meadows Graduate Office. If the transcripts are sent to you, do not open the sealed envelopes, but mail directly to the Meadows Graduate Office. A supplementary transcript covering work in progress at the time of the application must be furnished upon completion of that work. You have the option of requesting electronic transcript submission. If you do, you will be asked to provide an address to receive the electronic transcripts. Send to: Hoselton@smu.edu. The following services are "secure" and approved by SMU.
International transcripts that are not in English must be accompanied by official translations. We recommend the following services:
Along with help from TAI and other sources, there are a variety of ways students can manage the cost of a graduate degree. Many links to helpful offices are provided herein. Additionally, the MSA Office of Scholarships and Financial Aid can be helpful in answering questions: Below is an outline of options with which we are most familiar.
How much will your Master of Arts in Advertising cost you? Perhaps not as much as you might think. During the first two years of our program, nearly half of our students received financial aid from the Temerlin Advertising Institute that helped to cover between 20 - 80% of tuition and fees. This section outlines costs while the following section explains ways to finance your graduate education.
Tuition is charged by the credit hour and student fees are added to that. The amounts below are calculated on 2011 - 2012 rates and are approximate. Tuition is the same for in state, out of state, and international students. For the most current information on SMU tuition and fees, or to do your own calculations, click here.
Semester 1
Tuition = $1,600/hour x 9 = $14,400.
Fees = $186/hour x 9 = $1,674.
Semester 2
Tuition = $1,600/hour x 9 = $14,400.
Fees = $186/hour x 9 = $1,674.
Summer 1 *
Tuition = $1,600/hour x 3 = $4,800.
Fees = no summer fees.
FIRST YEAR TOTAL $36,948
Semester 3
Tuition = $1,600/hour x 9 = $14,400.
Fees = $186/hour x 9 = $1,674.
Semester 4
Tuition = $1,600/hour x 6 = $9,600.
Fees = $186/hour x 6 = $1,116.
SECOND YEAR TOTAL $26,790
*(We have priced the course taken during the international portion of the program within the first year because federal loans and grants include the summer in the academic year preceding it. There are no fees in the summer, and students are eligible for additional summer funding if the expense of the preceding year does not cover summer expenses. When filling out the FAFSA you should include these summer expenses in the first year's application form.)
Tuition includes:
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