Why TAI? A Manifesto

The Rules Have Changed.

Technology has shrunk the planet. New economies are emerging by the minute. And companies are more global, mobile, social and responsible.

Consumers Are Evolving.

And so is the way we interact with them.

So how do we respond?

It’s Time To Change Advertising.

We need to connect with a new consumer in a new marketplace. And we have to recognize that the disciplines of Account Planning, Account Management, Creative and New Media are simply the moving parts that add up to an ever-changing whole.

Tomorrow’s Leaders Are Changing, Too.

They come from diverse backgrounds. They don’t just want jobs — they want meaningful careers. And they want to do great work for the greater good.

So what happens when we introduce a new kind of graduate student to a new kind of advertising?

Join us. And let’s find out.