7 Things

We like what makes us different.

Like most good ideas in advertising, the Master of Arts program at SMU’s Temerlin Advertising Institute has a unique point of difference. Or seven, to be exact.

Leadership

It’s not just about filling your head with knowledge. It’s about knowing what to do with information — especially when that information is constantly changing. Learn the skills you’ll need to help direct the future of our industry. In fact, if you have even the slightest notion of running an agency one day, this is the program for you. Anyone can print some business cards and give it a shot. You want to learn what it takes to get it right.

Interaction

Advertising is a group effort. So we’ve designed a program that will expose you to the entire process — and the teamwork it takes to get it done. At many other schools, you polish one skill. Here, you get a much more broad view. So as you work together, you can learn about… well… working together.

Work Experience

Get a head start on your career with a 15-week, Executive Internship at a leading agency, marketing firm or media organization. Thanks to our location in the nation's seventh largest media market, we're the only Masters Degree in Advertising that can offer this kind of high-exposure and high-valuable experience.

Global Immersion

Expand your world view, and learn to see things from multiple perspectives. Get a backstage pass on the advertising world tour. Spend a month abroad to study how advertising works in another culture. You and your colleagues will take a combination professional and student tour of a globally important emerging economy. Our first two groups explored the culture and the industry of India.

Location

The Temerlin Advertising Institute at SMU is conveniently located in Dallas, TX — the seventh largest media market in America. There are international ad agencies, global brands and a host of media outlets, film production houses and other potential employers all within miles of campus. If you need help with this one, we'll draw you a map

Meaning

Advertising may not cure disease, but it certainly can change lives. If you want to reach out to a new culture of global, informed and empowered consumers in meaningful ways — you can do that here. A lot of places are talking “social responsibility.” We have put it as the core of our program.

Support

Among other incentives, the graduate program at the Temerlin Advertising Institute offers an array of financial support packages to the most highly qualified students. During the first three years of our program, nearly half of our students received financial aid from the Temerlin Advertising Institute that helped to cover between 20 - 80% of tuition and fees. We participate in the Yellow Ribbon Program that supports military personnel who want to pursue university study when they return from service. And we're working hard to find more ways to help support students who want to study with us.