Student Affairs Graphic Identity Program
Signature Bars
The SMU Student Affairs signature bar is the official graphic identifying mark for the Student Affairs division. The signature bar must always appear on the front cover of all publications. The signature bar serves as our trademark. Each letter and graphic component of the signature bar is custom designed and must not be altered in any way. The signature bar, consisting of the dome icon, the “SMU Student Affairs” typography and the red and blue colored bar, must always appear as a unit. Never separate the elements in the signature bar. Never attempt to recreate the signature bar. Use only the approved electronic artwork available at www.smu.edu/studentaffairs/identity.
Positioning the Signature Bar
The signature bar must always align with the top, left or bottom of the front cover of every publication. The bar must span the entire length of the side with which it is aligned. See diagram. (For exceptions, see Print Applications: Full-Bleed Exceptions).
Sizing the Signature Bar
There is a minimum size for using the signature bar to ensure that it is clearly legible in every application. For printed materials, the signature bar may be no smaller than .75" deep. For online communications, the signature bar may be no smaller than 54 pixels deep at 72 dpi.
Signature Bar Color
On all SMU Student Affairs publications, the signature bar colors are the official SMU colors, SMU Blue PMS 286 and SMU Red PMS 186. The dome icon and “SMU Student Affairs” typography are white, reversed out of the SMU Blue portion of the signature bar. All colors are specified using the Pantone® Matching System.
On black-and-white publications, the SMU Student Affairs signature is white reversed out of the solid black portion of the signature bar. The remaining portion of the bar is 20 percent black, with the type overprinting in black.
When specifying colors and papers, remember that the surface on which a color is reproduced affects its hue and value. Colors do not appear the same on coated and uncoated paper.
When custom (PMS) colors are not available, use the CMYK four-color formulas shown. Refer to the Web-safe colors for electronic applications.
Download Signature Bar
Below are the approved versions of the SMU Student Affairs signature. Never attempt to recreate the signature bar. Use only the approved electronic artwork available on this page.
Desktop publishing: The JPG files available below can be used for desktop publishing, electronic presentations, and email. Please use the appropriately sized JPG files based on the size of the document and the placement of the signature bar. The RGB JPGs are best used for materials to be viewed onscreen (e.g. PowerPoints, online newsletters). Use the 1-color black and white version of the signature bar if the material is intended to be printed in black and white.
Professional design and printing: For professionally printed publications, please send the EPS (Encapsulated PostScript) file to your designer.
*Note: Right-Click on JPG links to save to your computer.
| 2 - Color Signature Bars | EPS | RGB JPG* (for screen) |
|
|---|---|---|---|
| 8.5" wide | 11" wide | ||
| Dedman Center for Lifetime Sports | EPS | RGB JPG | RGB JPG |
| Department of Recreational Sports | EPS | RGB JPG | RGB JPG |
| Department of Student Development and Programs | EPS | RGB JPG | RGB JPG |
| Development | EPS | RGB JPG | RGB JPG |
| Finance | EPS | RGB JPG | RGB JPG |
| Fraternity and Sorority Life | EPS | RGB JPG | RGB JPG |
| Health Services | EPS | RGB JPG | RGB JPG |
| Hegi Family Career Development Center | EPS | RGB JPG | RGB JPG |
| Hughes-Trigg Student Center | EPS | RGB JPG | RGB JPG |
| Community Engagement & Leadership | EPS | RGB JPG | RGB JPG |
| Memorial Health Center | EPS | RGB JPG | RGB JPG |
| New Student Orientation and Student Support | EPS | RGB JPG | RGB JPG |
| Office of the Chaplain and Religious Life | EPS | RGB JPG | RGB JPG |
| Office of the Dean of Student Life | EPS | RGB JPG | RGB JPG |
Office of the Vice President for Student Affairs |
EPS | RGB JPG | RGB JPG |
| Parent and Family Programs | EPS | RGB JPG | RGB JPG |
| Residence Life & Student Housing | EPS | RGB JPG | RGB JPG |
| Services for Students with Disabilities | EPS | RGB JPG | RGB JPG |
| Student Conduct and Community Standards Office | EPS | RGB JPG | RGB JPG |
| Student Activities | EPS | RGB JPG | RGB JPG |
| Multicultural Student Affairs | EPS | RGB JPG | RGB JPG |
| Women's Center | EPS | RGB JPG | RGB JPG |
| 1 - Color Signature Bars (Black & White) | EPS | RGB JPG (for screen) |
|
|---|---|---|---|
| 8.5" wide | 11" wide | ||
| Dedman Center for Lifetime Sports | EPS | RGB JPG | RGB JPG |
| Department of Recreational Sports | EPS | RGB JPG | RGB JPG |
| Department of Student Development and Programs | EPS | RGB JPG | RGB JPG |
| Development | EPS | RGB JPG | RGB JPG |
| Finance | EPS | RGB JPG | RGB JPG |
| Fraternity and Sorority Life | EPS | RGB JPG | RGB JPG |
| Health Services | EPS | RGB JPG | RGB JPG |
| Hegi Family Career Development Center | EPS | RGB JPG | RGB JPG |
| Hughes-Trigg Student Center | EPS | RGB JPG | RGB JPG |
| Leadership & Community Involvement | EPS | RGB JPG | RGB JPG |
| Memorial Health Center | EPS | RGB JPG | RGB JPG |
| New Student Orientation and Student Support | EPS | RGB JPG | RGB JPG |
| Office of the Chaplain and Religious Life | EPS | RGB JPG | RGB JPG |
| Office of the Dean of Student Life | EPS | RGB JPG | RGB JPG |
Office of the Vice President for Student Affairs |
EPS | RGB JPG | RGB JPG |
| Parent and Family Programs | EPS | RGB JPG | RGB JPG |
| Residence Life & Student Housing | EPS | RGB JPG | RGB JPG |
| Services for Students with Disabilities | EPS | RGB JPG | RGB JPG |
| Student Conduct and Community Standards Office | RGB JPG | RGB JPG | |
| Student Activities & Multicultural Student Affairs | EPS | RGB JPG | RGB JPG |
| Women's Center | EPS | RGB JPG | RGB JPG |