Student Affairs Graphic Identity Program
Print Applications
Layout Formats
For our graphic identity program to be successful, all the identifying elements— signature bar, typography and color—must be arranged consistently from publication to publication. The publication templates described on this and the following pages provide the basic framework for all SMU Student Affairs communication materials. Using these templates will ensure that all materials are clearly recognized as official Student Affairs publications.
The primary element used on all publication templates is the signature bar. The signature bar consists of a two-color band that aligns with the top, left or bottom of the publication cover, with the SMU Student Affairs logo reversing out of the SMU Blue (PMS 286) portion and the associated department name in Galliard reversing out of the SMU Red (PMS 186) portion. The name of the department is reversed out of the SMU Red portion of the signature bar. The signature bar should run the entire length of the side on which it is placed. For the black-and-white version of the signature bar, see Black-and-White Print Applications.
The graphic identity guidelines are designed to be simple and flexible. Once the signature bar is oriented according to the SMU Student Affairs graphic identity standards, the remaining area of the cover and interior pages allows for a wide range of design options. Electronic art of the signature bar has been created for all departments and programs. Do not attempt to create a signature bar. Always use the electronic art available at www.smu.edu/studentaffairs/identity
Print Publications
All publication covers, including flyers, brochures, newsletters and handbooks, should convey the friendly, welcoming atmosphere of the SMU community and the energy and vitality of our programs. This can be achieved by using the signature bar and filling the remaining space with professional, engaging photography and/or design that shows the positive emotions associated with a thriving student community. There is an extensive archive of campus photography maintained by SMU Publications. To obtain photographs from the SMU archive of campus photography, call 214-768-7679 or visit SMU Photography.
Black-and-White Print Applications
When color is not available, the cover format follows the full-color publication template but uses the black-and-white signature bar. The example shown represents a cover format with the signature bar running along the left side. The signature bar may also run along the top or bottom edge. The remaining space may be filled with a single photograph, multiple photographs or other visual elements. All art should bleed on all sides. To obtain photographs from the SMU archive of campus photography, call 214-768-7679 or visit SMU Photography.
Full-Bleed Exceptions
When the publication binding or other condition do not allow for the art to bleed, the art may stop .25" from the edge of the page and the signature bar may sit on the bottom or top of the art. Do not run the signature bar along the left side. The remaining space may be filled with a single photograph, multiple photographs or other visual elements. To obtain photographs from the SMU archive of campus photography, call 214-768-7679 or visit SMU Photography.