Student Affairs Graphic Identity Program
Color Palette
Color is a vital component of the SMU Student Affairs identity program. Assigning colors properly and reproducing them accurately are keys to creating organized, consistent and well-identified publications. The colors shown are our primary and secondary colors. The primary colors are SMU Blue (PMS 286) and SMU Red (PMS 186). The secondary colors are Yellow (PMS 130), Brown (PMS 4715), Magenta (PMS 696), Tan (PMS 465) and Gray (PMS 416). Refer to chart.
The signature bar must be reproduced using the primary colors only. Secondary colors are designed to be accent colors and may also be used to color-coordinate a series of brochures or other program materials When specifying colors and papers, remember that the surface on which a color is reproduced affects its hue and value. Colors do not appear the same on coated and uncoated paper.
When custom (PMS) colors are not available, use the CMYK four-color formulas shown. Refer to the Web-safe colors for electronic applications.
Secondary Colors
Secondary colors are designed to be accent colors and may also be used to color-coordinate a series of brochures or other program materials. Secondary colors may be used as background colors for type or for other ways to establish a visual hierarchy for a layout. Use secondary colors at full strength or as tints. Refer to chart.
