The JFK Assassination


An image of Carl Hertzog's draft first page for "The Unspoken Speech."In 1964, Stanley Marcus commissioned a hand-typeset and bound edition of the speech JFK was to have made at the Dallas Trade Mart on the day he was assassinated. The 500 copies were sent to Marcus and Kennedy family, friends, and associates, with the very first given to Jacqueline Kennedy.

To create an edition as beautiful as it was memorable, Marcus called upon eminent book designer Carl Hertzog of El Paso, Texas. The Stanley Marcus Collection in SMU's DeGolyer Library documents both the progess and the result of this labor of love.

Text of Kennedy's unspoken Trade Mart speech

A high-resolution image of a draft page created by Carl Hertzog

Messages about the project:

Jackie Kennedy via her personal secretary, Nancy Tuckerman: High-resolution JPG

President Lyndon Johnson: High-resolution JPG

Supreme Court Justice William Brennan: High-resolution JPG

U.S. Representative to the United Nations Adlai Stevenson: High-resolution JPG

White House press secretary Pierre Salinger: High-resolution JPG

Violinist Isaac Stern: High-resolution JPG

Hearst Corporation president Richard Berlin: High-resolution JPG

New York Times chairman Arthur Sulzberger: High-resolution JPG