Advertising America

Alice Kendrick, Ph.D.
Professor, Temerlin Advertising Institute
Southern Methodist University
Dallas, Texas USA 75275

Alice Kendrick is professor of advertising in the Temerlin Advertising Institute at Southern Methodist University in Dallas, Texas.  She holds the Ph.D. in Communications from The University of Tennessee, a M.A. in Adult Education also from The University of Tennessee, and the M.A. and B.A. degrees in Journalism from Louisiana State University.

Her research in the areas of advertising account planning, advertising content and effects, and advertising education has appeared in publications including Journal of Advertising Research, Journal of Services Marketing, Journalism & Mass Communication Quarterly, and Southwest Mass Communication Review.  Her research and commentary have also been featured in Advertising Age, Adweek, Ms. magazine, The Wall Street Journal, Incentive, The Dallas Morning News, Raganís Newsletter, Los Angeles Daily News, and Promotional Products Business, and she is co-author of Successful Advertising Research Methods (with Jack Haskins).  In 2000, Dr. Kendrick was awarded the Carl Rosenfeld Education Prize for her research and writing on the effectiveness of promotional products.  Her analysis of public reaction to commercials during broadcast coverage of the Gulf War appears in Desert Storm and the Mass Media (Hampton Press).

An active member of the American Advertising Federationís Academic Division since 1987, Dr. Kendrick served as Chair for 1997-98.  She currently serves on the National Advertising Review Board.

Dr. Kendrick has received seven teaching awards at the national, regional and university levels, and has taught summer courses in account planning in London from 2001-2003.  She also serves as a consultant for local and national organizations.  She lives in Dallas with her husband, Kevin, and their children, Jay and Sara.