SMU Images

The University's first president, Robert S. Hyer, selected Harvard Red and Yale Blue as the school colors to symbolize SMU's high standards.

Now, almost 100 years later, those colors have evolved into the red and blue you see below. A tan or khaki color is a secondary hue used in many cases as an additional color. Although not an official school color, designers recommend it when a neutral tone is needed.

Because colors may differ according to printing method, paper type, and other variables, campus marketing staff strive to achieve a red and blue as close as possible to these Pantone colors.

For additional questions about color, contact Creative Director Vicki Olvera at 214-768-7625.

Marketing Materials

Pantone Matching System (PMS) Colors
	Red	PMS 186C
	Blue	PMS 286C
	Tan	PMS 7501C (Secondary Accent Color)

Process Colors		C	M	Y	K
	Red	0%	95%	100%	0%
	Blue	100%	66%	0%	2%
	Tan (Secondary Accent Color)	5%	5%	21%	0%

Web Colors
	Red	#B10000
	Blue	#032B66
	Tan	#E8E1C7 (Secondary Accent Color)

RGB Color Values		Red	Green	Blue
	Red	177	0	0
	Blue	3	43	102
	Tan (Secondary Accent Color)	232	225	199