Bringing Marketing Into the 21st Century
Real World Applications, Hands On Learning, Cutting Edge Tools
Perhaps now, more than ever, it's time to sharpen your skills by learning from the marketing experts who have the knowledge, expertise and proven success from which you can learn.The SMU Cox Graduate Marketing Certificate Program is unlike anything offered in executive education in the Dallas / Fort Worth area. The program is differentiated by its integration of academic and hands-on learning.
Classes Are Taught Through a Combination of Methods
- MBA-level Marketing Textbook
- Case Studies
- Team Projects
- Classroom Discussions
MBA Program Level of Instruction
We draw from the best of the Cox faculty and community business leaders to instruct GMCP courses. All participants have access to instructors and the program director to answer questions and provide insights.
Broad Theory Applied to Specific Action Steps and Examples
The Cox GMCP has bolstered the skills, savvy, and confidence of many professionals inside and outside the field of marketing. Many companies enroll their emerging leaders annually in the GMCP for continual development. See how we can make a difference for you.