Academic Programs
SMU-in-Plano PMBA Students
SMU-in-Plano PMBA Students

COX Graduate Marketing Certificate Program

Bringing Marketing Into the 21st Century


Real World Applications, Hands On Learning, Cutting Edge Tools

Perhaps now, more than ever, it's time to sharpen your skills by learning from the marketing experts who have the knowledge, expertise and proven success from which you can learn.The SMU Cox Graduate Marketing Certificate Program is unlike anything offered in executive education in the Dallas / Fort Worth area. The program is differentiated by its integration of academic and hands-on learning.


Classes Are Taught Through a Combination of Methods

  • MBA-level Marketing Textbook
  • Case Studies
  • Team Projects
  • Classroom Discussions


MBA Program Level of Instruction

We draw from the best of the Cox faculty and community business leaders to instruct GMCP courses. All participants have access to instructors and the program director to answer questions and provide insights.


Broad Theory Applied to Specific Action Steps and Examples

The Cox GMCP has bolstered the skills, savvy, and confidence of many professionals inside and outside the field of marketing. Many companies enroll their emerging leaders annually in the GMCP for continual development. See how we can make a difference for you.


SMU Cox School of Business


Learn more