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Passage to SMU-in-India
Summer 2007 presents a new study abroad opportunity at SMU: a partnership between the Temerlin Advertising Institute and the Mudra Institute for Communications in Ahmedabad (MICA) –– and the University’s first program in India.
“As we look to the future and to educating globally aware young advertising professionals, it’s keenly important for us to reach out to other parts of the world,” says Professor Patricia Alvey, director of the Temerlin institute and the program’s director.
SMU-in-India is open to both advertising and non-advertising majors, who will earn six semester hours of credit. Applications are due March 1 for this and other summer programs, and March 15 for fall programs, although applications will be accepted on a rolling admissions basis as long as places are available.
Up to 15 students will study consumer behavior and integrated marketing communications during the program, which will include three weeks of course work at the MICA campus and two weeks of industry field trips and cultural tours, including to Taj Mahal.
“India is an emerging market of remarkable proportion,” says Alvey, “and it’s vital that we develop relationships there.”
Learn more about SMU-in-India and other study abroad programs at smu.edu/studyabroad.
See a slideshow of the MICA campus at http://homepage.mac.com/palvey/PhotoAlbum1.html
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