May 22, 2007
Dallas (SMU) – Texas Instruments today announced the winner of a unique competition to create innovative projectors specifically designed with video gamers in mind. The competition was a joint effort between TI DLP Products, The Guildhall at SMU and Ignition, a design and product development company.
Trisha Swanson with "Ball"
Trisha Swanson’s design, the “Ball” was chosen as the winner. As a result, Swanson has been awarded a $50,000 scholarship from DLP. Other finalists include, Dane Munkholm who designed “Tube” and Graden “Troy” McCool the designer of “Tower,” received a $9,000 and $5000 scholarship respectively.
“DLP is committed to delivering innovations and enhanced display options for the video game enthusiast,” said Lars A. Yoder, Vice President, DLP Front Projection Products at Texas Instruments. “This scholarship is an example of TI’s dedication to fostering young talent and we are extremely pleased with the outcome of the collaboration.”
The three final prototypes, which first debuted at the Consumer Electronics Show (CES) in January, were judged by a team of product designers and members of the gaming industry. TI DLP Front Projection engineers then worked with Ignition designers to turn the winning designs into working prototypes.
While the exact winning designs are not guaranteed to make it to market, gamers could see projectors similar to these designs in late 2008. Manufacturing customers will determine price point, lumen levels and other specifications, but DLP expects gaming projectors to enter the market at a price in line with other home theater projectors. DLP’s gaming projectors build upon previous corporate initiatives targeted at the video gaming audience, including sponsoring large format gaming with DLP Cinema projectors to bring 3-D gaming to the home.
The three finalist student designs were displayed at the recent 2007 International Consumer Electronics Show (CES) in Las Vegas, and received the “Best Buzz” award in the new projector category. Based on the initial response at CES, TI has leveraged this initiative and shared the projector concepts with numerous manufacturing companies to demonstrate DLP product opportunities in the rapidly exploding gaming market.
“This project enabled TI to engage directly with the target user to understand the application of their technology – and to use the system architecture in new ways to achieve tangible business results,” said Peter Raad, Executive Director at The Guildhall. “It bridged the divide between business and academia in what we like to call a ‘living laboratory’ to engage directly with the target user, and create innovative new products in the one of the hottest markets in the world.”
About The Guildhall at SMU:
The Guildhall at SMU is the premier graduate video game education program in the United States. The program offers a graduate certificate and master’s degree in interactive technology. The Guildhall at SMU has a 95 percent placement rate and its graduates work for more than 60 of the world’s leading video game companies. The purpose of the school is to prepare artists, level designers and programmers as professionals for the video game industry. Many of the school’s founders and advisors are industry icons. In addition, industry veterans make up the faculty. More information about The Guildhall at SMU and how to apply for admission is at http://guildhall.smu.edu.
About Texas Instruments
Based in Dallas, Texas Instruments Incorporated is the world leader in digital signal processing and analog technologies, the semiconductor engines of the Internet age. TI is a leader in the real-time technologies that help people communicate. The company produces semiconductor solutions for large markets, such as wireless and broadband access, and for new emerging markets, such as digital cameras and digital audio. Visit http://www.ti.com/ for more information.
Ignition is a design and product development company with offices in Dallas, Hong Kong and Taipei. For the past 20 years, Ignition has helped companies create ideas and turn them into successful products. Multi-disciplined teams are assembled for each project, including user research, design, engineering, prototyping, manufacturing liaison and sourcing. A unique “heuristic culture” leverages left brain and right brain thinkers from each of these disciplines to repeatedly distill and expand the pool of ideas – until the right solution is identified. Ignition has partnered with some of the most recognized brands in the world to bring more than 1,000 products to market. Visit www.ignition.com for more information.
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