Book chronicles history of SMU business school

Journey Toward Prominence:
The Edwin L. Cox School of Business at SMU, 1920–2005

Dallas (SMU) — The SMU Cox School of Business is pleased to announce publication of Journey Toward Prominence: The Edwin L. Cox School of Business at SMU, 1920–2005, an in-depth history charting the development of one of the nation’s top business schools and its close ties to Dallas, Texas.

Written by Thomas E. Barry, SMU vice president of Executive Affairs and Cox marketing professor, and Eugene T. Byrne, former Cox professor of business policy and interim dean, the hardback book chronicles the critical challenges, backroom controversies, and noteworthy successes along the school’s rise toward the top tier of American business schools.

Believing that educational institutions “are forever in the process of being made, and the makers are people,” the authors bring to life not only the eight illustrious deans who have guided the school with their vision, but also the administrators, faculty, students, and supporters who have embodied it. Barry and Byrne include more than 120 photographs and many documents from the school’s history to depict an institution ever engaged with the university and its hometown, Dallas, which has served as a vibrant business laboratory for Cox students.

“The Cox School is proud of its 85-year history serving the educational needs of individuals and businesses in Dallas and throughout the world,” said Albert W. Niemi, Jr., dean of the Cox School. “Tom Barry and Gene Byrne have faithfully documented the school’s inspiring journey on the road to international prominence. We will draw upon our remarkable legacy in the years to come as we continue to pursue our mission of providing the very best in business education.”

Journey Toward Prominence is available online from the Cox Alumni Association at The book costs $39.95 plus tax and shipping.

About SMU Cox
SMU’s Cox School of Business offers a full range of business education programs, including BBA, full-time MBA, Professional MBA (PMBA), Executive MBA (EMBA), Master of Science in Management (MSM), Master of Science in Entrepreneurship, and Executive Education. The school also offers a number of unique resources and activities for students, ranging from its Business Leadership Center (BLC), Caruth Institute for Entrepreneurship, Maguire Energy Institute, and American Airlines Global Leadership Program (AAGLP) to its Associate Board executive mentoring program and an international alumni network with chapters in more than 20 countries. SMU Cox is ranked among the top business schools nationally and internationally by major publications, including BusinessWeek, The Economist, Financial Times, Forbes, The Wall Street Journal, and U.S. News & World Report. For more information on the Cox School, go to

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