June 1, 2007
Campaign planning moves forward
key volunteers and early gifts
SMU is well on its way in planning its next major gifts
campaign, with a public launch scheduled for 2008. Now in
its quiet phase, the new campaign will focus in particular
on endowments for student scholarships, faculty positions,
academic programs and the overall campus experience.
In January 2006 the Board of Trustees created a Campaign
Leadership Council (CLC) composed of co-chairs from the
previous campaign and other trustee leaders. With former
Board Chair Gerald J. Ford serving as
Convening Chair, Council leadership includes current Board
Chair Carl Sewell as Campus Life Co-chair;
Ruth Altshuler, National Co-chair;
Ray L. Hunt, Special Projects Co-chair; and
Caren Prothro, Academic Co-chair.
Altshuler, Hunt and Prothro were among the five co-chairs
of the successful "Time to Lead" Campaign. Other members of
the new CLC are trustees Mike Boone,
Gary Crum, Linda Custard,
Robert Dedman Jr., Mitch Hart,
Gene Jones, Jeanne Phillips,
John Tolleson and Richard Ware.
SMU President R. Gerald Turner serves as
an ex-officio member.
"One of the most critical steps in successful campaign
management is recruiting the volunteer leaders who will
give generously of their time, talent and resources to the
effort," says Brad Cheves, vice president
for Development and External Affairs. "The Campaign
Leadership Council represents the important core group that
will set the pace of giving and involvement for others."
The CLC will eventually oversee a larger campaign
volunteer organization consisting of about 50 members and
including chairs for school campaigns, regional efforts and
cultivation of top-level gifts. "At full force during the
Campaign's public phase, we anticipate that several hundred
volunteers around the world will provide leadership, and
our donors will represent the same breadth in our reach,"
Among actions to prepare for the campaign are the
- Development of campaign goals supporting the Strategic
- Cultivation of quiet phase gifts
- Reorganization of fund-raising operations and alumni
programming, now under the leadership of associate vice
president for Development and Alumni Affairs Mark
Petersen, reporting to Cheves
- Establishment of the Office of Endowment and Planned
- Development of campaign marketing materials by the
Office of Public Affairs, with an emphasis on new
- Guidelines and funding levels for named endowments
- Upgraded prospect research procedures.
"Excitement about where this campaign can bring SMU in
terms of academic quality and reputation is very high and
is building momentum for the effort, as evidenced by
several major commitments that have already been made,"
says President Turner.
- Ray and Nancy Ann Hunt: $35 million, the largest
single gift in the University's history for the purchase
of Park Cities Plaza and for an academic initiative to be
named as the campaign goes public
- The Meadows Foundation: $33 million for Meadows Museum
acquisitions and programs and student and faculty support
in Meadows School of the Arts, the largest gift ever given
by the Foundation
- Roy Huffington: $10 million Bicentennial Fund for
student and faculty support
- Bobby Lyle: $2.8 million for the Embrey Engineering
Building and Engineering School support; professorship and
scholarships in Cox School of Business
- The Perkins-Prothro Foundation and Elizabeth Perkins
Prothro: $6 million to renovate facilities and construct a
new academic building in the Perkins School of Theology
- The Kresge Foundation of Troy, Michigan: $600,000
challenge grant to help complete the Embrey Engineering
Building, with an unrestricted bonus grant of up to
$250,000 if it receives Leadership in Energy and
Environmental Design (LEED) certification by the U.S.
Green Building Council
- The Embrey Family Foundation: $2.2 million to
establish a pilot human rights education program in Dedman
College and provide support for basketball and soccer
- The William A. Custard and L. Frank Pitts family:
$1.25 million to endow four President's scholarships
- Sylvie P. and Gary T. Crum: a leadership gift to
construct the Crum Basketball Center for men's and women's
- David Miller: $3 million for a Cox School
professorship and other Cox use to be determined, and
support for the Crum Basketball Center.
- Texas Methodist Foundation: $1 million for theology
- Jeanne Roach Johnson: $1 million for piano program and
practice room renovations in Meadows School of the Arts.
Several other gifts will be announced beginning this
fall, including additional funding for faculty endowments
and student scholarships.
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