CONTACT: Victoria Winkelman, 214-768-3785
Kami Duncan, 214-768-2788
vwinkelm@smu.edu, kmduncan@smu.edu

April 26, 2004

STUDENTS FROM SMU'S TEMERLIN ADVERTISING INSTITUTE WIN REGIONAL DIVISION, WILL ADVANCE TO FINALS OF 2004 AAF NATIONAL STUDENT ADVERTISING COMPETITION

DALLAS (SMU) - A team of 16 students from the Temerlin Advertising Institute at SMU's Meadows School of the Arts won first place in the regional (10th district) division of the American Advertising Federation (AAF) 2004 National Student Advertising Competition held April 21-23 in Oklahoma City. Temerlin's team, Praxis, competed against 12 colleges and universities in the 10th district from Oklahoma, Texas, Louisiana and Arkansas - the largest, and considered by many the toughest, region in the AAF - and will advance to the national finals, to be held June 12-15 at the Fairmont Hotel in Dallas.

For the competition, considered the "College World Series of Advertising," each student team created a comprehensive $7 million communications campaign for FLA USA, which is the official tourism board for the state of Florida and this year's competition sponsor. Temerlin students won with their "This is Family. This is Florida." campaign. At the national finals, Temerlin students will compete with teams from across the U.S. in presenting their campaign to judges from FLA USA, the AAF, and advertising industry professionals.

The Temerlin team has an outstanding record in the AAF competition; they won the regional competition in 2001 and both the regional and national championship in 2002. "We're thrilled with last week's win," said Dr. Patricia Alvey, chair of the Temerlin Institute. "Our students put in a tremendous amount of work to prepare for this contest. We're very proud of their achievements, which have earned national recognition for SMU's advertising program."


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