Contact: Victoria Winkelman or Kami Duncan
SMU Meadows School of the Arts
(214) 768-3785 or (214) 768-2788

February 14, 2002


DALLAS (SMU) -- Nigel Lowrie, a senior in the Temerlin Advertising Institute at the Meadows School of the Arts at Southern Methodist University, has been named one of the nation's top 25 "Most Promising Minority Students" in advertising for 2002 by the American Advertising Federation (AAF). Lowrie, whose hometown is Sugar Land, Texas, was the only student in the state and the only Native American to receive the honor this year.

Now in its sixth year, the AAF's "Most Promising Minority Students" program is the premier advertising industry award program to recruit minority college graduates in advertising, marketing, media and communications. The 25 honorees received an all-expenses-paid trip to New York City to attend an awards luncheon at the Waldorf-Astoria on Feb. 8 and meet with recruiters and executives from leading agencies, advertisers and media companies.

"With a tight economy, more companies are looking for ways to tap new ideas to focus their consumer base," said AAF President and CEO Wally Snyder. "They need look no further than these bright students, who can offer the talent and perspective needed to target our nation's diverse marketplace."

Lowrie is the fourth Meadows advertising student to be honored as one of the 25 most promising minority students in the past three years. Two SMU students were among the top 25 in 2001, and another won in 2000.

"We are very proud of Nigel Lowrie," said Jim Goodnight, interim chair of the Temerlin Advertising Institute (formerly the Division of Advertising) at the Meadows School. "This recognition not only helps verify SMU's commitment to diversity, but also is an indication of the overall quality of our advertising majors.

The AAF competition is open to all graduating seniors of African American, Hispanic, Asian, Pacific Islander or Native American heritage. Entrants must be nominated by their faculty advisor and/or local professional ad club. Approximately 40 schools nationwide nominated students for this year's award; the 25 honorees represented colleges in 19 states and the District of Columbia.

The "Most Promising Minority Students" program is sponsored by The AAF Foundation in partnership with Advertising Age magazine, and is supported by a broad cross-section of the ad industry.

The Temerlin Advertising Institute at SMU has the largest enrollment of any academic unit in the Meadows School, with 230 majors in spring 2002. The curriculum provides grounding in all advertising disciplines, leading to careers in specific areas of student interest, whether in management, creative development, media planning, research or sales management.