SMU students shoot for 30-seconds of burrito fame

Oct. 23, 2006

Forget Madison Avenue, the center of advertising is now SMU Boulevard. Fifteen SMU students are taking part in the Chipotle Mexican Grill “30-Seconds of Fame” advertising competition.

Students are from the Temmerlin Advertising Institute and the Division of Cinema-Television

Chipotle Mexican Grill is pitting 22 colleges recently launched its first-ever college advertising competition, “30-Seconds of Fame,” and students at 22 colleges and universities nationwide have produced commercials for the restaurant chain in hopes of winning a $10,000 first prize (the company will also donate $10,000 to the winning school).

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Contact:
Levente Smith
Tele. 214-768-7650
E-mail: smithl@smu.edu