Contact: Patti LaSalle
SMU Public Affairs
(214) 768-7660

 

LIENER TEMERLIN
CHAIRMAN EMERITUS
TEMERLIN McCLAIN

Business Address:
6555 Sierra Drive
Irving, Texas 75039
972-556-3100

BUSINESS EXPERIENCE:

Liener Temerlin is a 49-year veteran of the communication business. Temerlin began his career as Associate Editor of Sponsor Magazine, an advertising trade journal in New York, from 1950-51. While in New York, he was commissioned to write a radio show for Hester Marshall Productions in their series of “Gold Medal Doctors.” He began his advertising career in 1953 as a copywriter for Glenn Advertising in Dallas. He served as TV director, creative director, and director of new business. In 1970, he was named chief operating officer, then chairman. While the name of the agency has changed a number of times, he has been with the agency for 48 years.

In 1974 Bozell & Jacobs merged with Glenn Advertising and the office became Glenn, Bozell & Jacobs, with Mr. Temerlin serving as President.

Mr. Temerlin was named Chairman of the Board of Bozell & Jacobs in 1979, which became Bozell, Jacobs, Kenyon & Eckhardt in 1986, and then became Bozell in 1989. As chairman of BJK&E, the agency had 86 offices in 52 countries and billings over $1.5 billion.

In May 1992 the Bozell/Southwest office became Temerlin McClain. Mr. Temerlin became Chairman of the new entity.

Temerlin McClain became a wholly owned subsidiary of True North Communications when the agency was sold in 1997. True North Communications is a communications holding company with total billings approximately $12 Billion, over 12,000 employees and over 350 offices throughout the world.

On June 22, 2001 True North and their holdings, including Temerlin McClain, were sold to Interpublic Group (IPG) making IPG the largest advertising, marketing and communications resource in the world. Temerlin McClain then became part of the McCann-Erickson Worldwide Advertising Agency.

Temerlin McClain was named regional "Agency of the Year" in 1992 and 1993 by Adweek Magazine.

MAJOR AGENCY ACCOUNTS IN DALLAS INCLUDE:

Adams Golf Nortel Networks
American Airlines Paris Hotels/Bally’s Flamingo
Bell Helicopter/Textron Popeyes
Centex Homes Sara Lee Apparel
Entrust Technologies Service Corporation International
Exxon Mobil Corporation Subaru of America
i2 Technologies TeleCheck
La Quinta Inns & Suites Texas Instruments
Mothers Against Drunk Driving Texas Tourism
Nationwide Insurance Williams Communications

In his early years, Temerlin helped bring to Dallas and the Southwest the first large national and international accounts. Under his leadership the agency brought to the Dallas advertising scene such national accounts as the Amour, Cessna, Dial Corporation, Greyhound Corporation, Hyatt Hotels, Max Factor, Philippine Airlines, Pfizer, Quaker Oats, and Warner Lambert, to name a few. Later, American Airlines and the JCPenney Corporation. This national attention began to help other agencies in the procurement of talent and corporations from outside Texas and the Southwest. All began to help Dallas become one of the premier agency centers in the Southwest. Further to meet the needs of expanding clients like Hyatt and Philippine Airlines, he opened offices around the world: in Europe, Asia and Mexico.

In the early days of his career, he solicited accounts other agencies did not want. These included retail service-oriented businesses: jewelry stores, restaurants, fur storage operations, barbecue “joints,” laundry and cleaning establishments and car dealerships. The demands from these clients very often required creating a different ad on a different day with different prices in different media. Understanding the complexity of the retail service-driven business began to define the agency. Knowing you had to invest in the building of the brand while creating demand turned out to be the foundation of the agency’s expertise. The quintessential example of the retail service-oriented accounts’ demands is American Airlines.

AGENCY PHILOSOPHY*

From the very beginning of his career, Temerlin’s five-point agency culture has been the hallmark for the agency and its employees: following are five of many.*

  1. Be involved with pro-bono activity, personally and corporately. Give back in time and money to those less fortunate.
  2. Be known not only by the accounts the agency has but by the accounts the agency will not handle, i.e., tobacco, liquor, lottery, religious accounts, or accounts of countries that practice bigotry in their governments.
  3. In all agency endeavors “Promise a lot, but deliver more.”
  4. Remember that clients want to know how much you care before you tell them how much you know.
  5. Ethically, stay in the white. Avoid the gray. Stay out of the black. Just being legal is not enough. Our actions must be “MELK” -- Moral, Ethical, Legal and Kosher (Pure), an acronym for the agency today.

*Complete agency philosophy attached to Vitae.

EDUCATION

Ardmore High School -- President of Class in 1946 -- Graduated 1946. Recipient of the Danford Foundation Award.
University of Oklahoma, Norman, Oklahoma -- 1946-50 -- Graduated 1950 --Bachelor of Fine Arts Degree. He helped work his way through the University of Oklahoma with three jobs. Wrote and produced for the State of Oklahoma a radio series “This is Oklahoma,” sponsored by U.S. Savings Bonds. “This is Oklahoma” won a Peabody Award. He participated in the ROTC Program.
Teachers Assistant in Business Communication -- 1949.
President of his fraternity -- Phi Lambda Phi -- 1949

MEMBERSHIPS

The Argyle, San Antonio, Texas
Barton Creek Country Club, Austin, Texas
Crescent Club, Dallas, Texas, Honorary Member
Dallas Country Club, Honorary Member
Dallas Petroleum Club
Las Colinas Country Club, Honorary Member
Temple Emanu-El
Verandah Club, Wyndham Anatole Hotel, Dallas,Texas, Honorary Member

TEACHING

Algur H. Meadows Distinguished Professor of Advertising, Meadows School of the Arts/Southern Methodist University -- 1991 Spring and Fall. Taught at the request of Southern Methodist University.

MILITARY

U.S. Army. In Korean War, First Lieutenant in Field Artillery -- 1951-52 -- Awarded Bronze Star

CIVIC AND NATIONAL INVOLVEMENT

Pro-Bono Activities:

American Film Institute, Los Angeles. Board of Trustees - 1989-2002; Executive Committee - 1989-1999; Board of Directors -- 1989-2000. In 1989 developed the concept of AFI celebrating the centennial of the motion picture. His idea and marketing plan set the stage for AFI’s enhanced national profile. His major idea brought distinction and financial gains to the AFI. The “100 Best” concept celebrating the 100th anniversary of American film: The 100 Best Movies, The 100 Best Stars, The 100 Best Laughs, The 100 Best Thrills, etc. When he retired from the Board of Directors in November 2000, the AFI Board made him an Honorary Trustee of the American Film Institute, a first in the AFI Board’s history.

American Heart Fund/Dallas Chapter, Board of Directors, Chairman of Community Relations Committee and Keystone Gifts Committee -- 1977.

American Lung Association of Texas, Honorary Co-Chairman of Second Annual Lung Research Dinner - 1996.

Blair House Restoration Committee, Washington D.C. -- 1987-88. Under the leadership of Ambassador Roosevelt.

Dallas Ambassadors Forum, Advisory Council -- 1993.

Dallas Business Committee for the Arts, Advisory Council -- 1992; Board of Directors -- 1989.

Dallas Chamber of Commerce, Board of Directors -- 1982.

Dallas Citizens Council, Member, 1995-present; Board of Directors -- 1984-86, 1992-95.

Dallas Community College District, Board of Directors -- 1982.

Dallas Mayor's International Ambassadors Ball, Co-chaired with Mrs. Temerlin -- 1984.

Dallas Museum of Art, Board of Trustees - 1990-98, Executive Committee and Chairman of Development Committee -- 1990-94; instrumental in helping to bring the "Shogun Age" Exhibition from Japan to the Dallas Museum of Art. This was done through his relationship with the Tacagawa family, the heir to the last Shogun of Japan, and through his relationship with Minolta Corporation. This was the first major international exhibition after the Museum's opening -- 1984; instrumental in helping to bring the Musee D'Orsay Exhibition to the Museum -- June 1986; Membership Committee Chairman -- 1982; Program Goals Committee -- 1980.

Dallas Symphony Association, Council to the Chairman - 1995-Present; President's Council -- 1989-94; Art Acquisition Committee -- 1989-92; Board of Governors/Chairman -- 1986-88; Board of Governors/President -- 1984-86; Board of Governors -- 1982-84. Chairman of the Grand Opening Fortnight of the Meyerson Symphony Hall. Helped to raise $100-million plus for Dallas' world-renowned concert hall, designed by I.M. Pei -- September 1989. Raised the money for the first European tour of the Dallas Symphony Orchestra in its history. The Dallas Symphony Orchestra performed with the Israeli Orchestra in Jerusalem.

Instrumental in having the symphony commission a symphonic piece by Marvin Hamlisch as a fund-raiser based on the book, Anatomy of Peace, by Emery Reves. Performed by the Dallas Symphony Orchestra November 19, 1991, performed in New York City at Carnegie Hall by the United Nations Philharmonic September 29, 1993, and in London by the London Symphony Orchestra October 10, 1993.

Daytop Rehabilitation Center (drug rehabilitation center for adolescents, based in New York as Daytop Village), Executive Council -- 1989-1999. Instrumental in having artwork of these students exhibited in the Children’s Wing of the Dallas Museum of Art.

East/West Institute, New York City -- Board of Directors - 1999-Present -- with offices in Prague, New York, Moscow and Kiev. In October 2002, he will chair a dinner honoring His Royal Highness Prince Charles and David Rockefeller.

Jewish Federation of Greater Dallas, Co-chairman of Annual Campaign -- 1992.

Junior League of Dallas, Fund Development Advisory Committee -- 2001-2002.

KERA (Public Television Channel), Steering Committee for Capital Campaign 2000-2001.

Susan G. Komen Foundation, Steering Committee -- 1989-91; Advancement of Breast Cancer Research/Race for the Cure, Lap 2 (fund-raiser auction and dinner), Co-chaired with Mrs. Temerlin (at the request of Mr. and Mrs. Norman Brinker) -- 1985.

Library of Congress, Madison Council, Washington, D.C. - Board of Directors - 1991-Present. Under the leadership of James Billington, Librarian of the Library of Congress. Instrumental in helping to bring the Judaic Treasures collection from the Library of Congress to the Meadows Museum at Southern Methodist University - 1995. The first exhibit ever to leave the Library of Congress. The Judaic Treasures collection was the most highly visited exhibition in the 100-year history of SMU.

An Evening to Honor Zelig H. Lieberman, M.D. Chairman of Dinner Committee. Chairman of fund-raising drive to help raise $10-million for the Lieberman Cancer Research Center of Baylor University Medical Center -- 1997.

Make A Wish Foundation, Honorary Chairman of Annual Dinner - 1998.

Northwood Institute, Honorary Chairman of the Arts and Business Conference -- 1988.

Senior Citizens of Greater Dallas, Corporate Chairman, Spirit of Generations Luncheon honoring Stanley Marcus - 1997.

Southern Methodist University, Executive Board of Directors of Meadows School of the Arts, 2001; Board of Trustees - 1992-96; Trustee Committee on Development, Alumni Relations and Public Affairs - 1993-96; Meadows School of the Arts Executive Board - 1990-91; Trustee Committee on University Development - 1988. On October 18, 2001, Southern Methodist University announced at a major press conference that the division of advertising will in perpetuity be named “The Temerlin Advertising Institute for Education and Research”; over $6,000,000 of a $10,000,000 endowment has been raised. It will be located in the Meadows School of the Arts, in one of the most prestigious buildings on the campus and facing Hillcrest and Bishop; two of Dallas’ best known avenues. This is the first advertising education program that has been named after an advertising executive.

Southwestern Medical Foundation, Board of Trustees -- 1988-96.

St. Paul Hospital, Advisory Committee -- 1982.

TACA, Neiman Marcus Silver Cup Awards Luncheon Honorary Co-chairman - 1997.

Timberlawn Psychiatric Research Foundation, Trustee -- 1979-81.

United Way of Metropolitan Dallas, Executive Committee and Board of Directors -- 1986-89.

University of Texas at Dallas, Advisory Committee -- 1978-79.

The University of Texas Southwestern Medical Center at Dallas - Co-chairman of the Executive Committee for the Fund for Molecular Research, along with Exxon Chairman and Chief Executive Officer Lee Raymond. It was the largest fundraising campaign for medical research ever undertaken by any American medical school with a goal of $250-million. The goal was reached with a matching fund from the State of Texas - 1992-96.

Vogel Alcove Child Care Center for the Homeless -- 2001, Along with American Airlines Chairman, President and Chief Executive Officer Donald Carty, Co-chairman of the 2001 annual fund-raising event. To date more than twice the amount of any money ever raised--$2,086,000 for one evening.

Raoul Wallenberg Award Dinner, Chairman of dinner committee, March 1987; award was presented to Ross Perot.

Winston Churchill Foundation Award Dinner, Chairman (In the presence of H.R.H. the Prince of Wales and the First Lady Nancy Reagan, honoring Ross Perot. More than 1,500 people in attendance. Raised $1.5 million after expenses.) -- 1986.

Special Recognition:

Southern Methodist University -- Will announce “The Temerlin Institute for Advertising Education and Research” in October 2001.

2001 Servant Leader Award -- Volunteer Center of Dallas, April 23, 2001. Over 1,500 in attendance.

Dallas Advertising League, 2nd Annual AdRoast; honoring and roasting Liener, May 8, 2001. Benefiting the Dream Fund, a foundation of the Dallas Advertising League.

American Film Institute -- AFI Award in appreciation of the concept and marketing plan of AFI celebrating the centennial of the motion picture, setting the stage for: “100 Best Movies, 100 Best Stars,” etc. This concept brought national and international recognition to the American Film Institute and resulted in its largest fund-raiser to date. American Film Institute, Honorary Trustee, conferred as Liener completed his Board service to AFI - 2000.

"Best Man in Advertising Award" -- one of nine advertising executives in the nation to receive a special industry award sponsored by McCall's in association with Adweek magazines, based upon outstanding contributions to the advertising profession as well as the community - 1992.

Father of the Year -- Received Dallas/Fort Worth Father of the Year Award presented by the Father of the Year Committee and the National Father's Day Council; along with George W. Bush - 1991.

Silver Medal Award -- Dallas Advertising League - 1991.

Volunteer Fundraiser of the Year -- National Society of Fundraising Executives - 1991.

Linz Award -- Texas' and Dallas' most prestigious award and the Southwest's oldest recognition to recognize the highest level of civic service and accomplishment during the previous year - 1990.*

Neiman Marcus Silver Cup Award (previously called the TACA James K. Wilson Silver Cup Award) -- Awarded annually to the man and woman who have made the greatest contribution of time, money and effort to the arts in Dallas - 1990.*

*First recipient to receive both awards in one year.

Susan G. Komen Foundation for Breast Cancer Research Community Service Award - 1989.

Brotherhood Award -- National Conference of Christians and Jews - 1984.

Bill D. Kerss Award for Outstanding Community Service -- Dallas Advertising League - 1983.

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