Contact: Patti LaSalle
SMU Public Affairs
(214) 768-7660


October 18, 2001


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DALLAS (SMU) -- Southern Methodist University today announced that it is renaming its Division of Advertising the Temerlin Advertising Institute for Education and Research, honoring Liener Temerlin’s contributions to the city and the advertising profession.

The announcement was made at a campus ceremony today attended by members of the University community and leaders in the communications industry.

The new institute is being made possible by lead gifts totaling more than $6 million pledged by friends and associates of Temerlin, chairman emeritus of Dallas-based Temerlin McClain advertising, marketing and communications agency. An additional $4 million will be sought to achieve an endowment goal of $10 million.

Initial funding for the institute was provided by more than 70 friends and associates of Temerlin. Lead gifts include pledges from the Ross Perot family of Dallas; John W. Kluge of New York and Palm Beach, Fla.; Roger and Rosemary Enrico of Purchase, N.Y.; and Exxon Mobil. The Richards Group of Dallas has pledged $1.5 million to create the Stan Richards Creative Chair in Advertising for the institute. Stan Richards is principal of The Richards Group, one of the nation’s leading independent full-service advertising agencies.

“With our close ties to the communications and business communities of Dallas, SMU is well positioned to strengthen its offerings across the broad spectrum of communications disciplines,” SMU President R. Gerald Turner said. “Advertising is an essential component of communication in a free marketplace, and our students will receive outstanding academic preparation through the Temerlin Advertising Institute. It is fitting that this institute be named in honor of a leader who has served as a role model of success and citizenship for countless colleagues. We are grateful to him and other donors for creating this exciting new partnership.”


(From left): Dennis McClain, Liener Temerlin, R. Gerald Turner

To be located in SMU’s Owen Arts Center, the Temerlin Advertising Institute will provide a new organizational structure and an expanded curriculum for the former Division of Advertising in Meadows School of the Arts. The Temerlin Advertising Institute will strengthen advertising education at SMU through an endowment for three faculty positions and resources for scholarships, faculty research support, student awards and a lecture series.

“This is all very humbling,” Temerlin said. “Yet I’m extremely proud of this recognition from Southern Methodist University. On my wildest creative landscapes, this was never on the horizon. When I started in this business, I hoped I could make a living and perhaps even receive a little distinction. But this is truly overwhelming.”

An Advisory Board of industry leaders is being formed to help the Temerlin Advertising Institute keep abreast of new trends and technologies in the field. Board members will advise the institute on curricular planning and participate in classes and seminars.

“Creation of the institute and the engagement of industry leaders in its progress have evoked a qualitative sea change for advertising students and faculty of the Meadows School of the Arts,” Meadows Dean Carole Brandt said. “It is an exciting moment in time and holds great promise for the future.”

The Temerlin Advertising Institute has the largest enrollment of any academic unit in Meadows School of the Arts, with 220 majors in fall 2001. SMU advertising students received national recognition when their team won third place in the 2001 American Advertising Federation’s National Student Advertising Competition.

“As a top 10 advertising market, the Dallas-Fort Worth Metroplex deserves to have one of the finest programs of undergraduate advertising education in the United States, and we are committed to developing such a program in the Temerlin Advertising Institute,” said Jim Goodnight, interim chair of the institute. “A major effort to strengthen SMU’s advertising program began in 1999, and the formation of the Temerlin Advertising Institute is testimony to its remarkable success.”

In the past two years, the Division of Advertising has raised admission requirements, strengthened its curriculum and hired several new faculty members. The expanded curriculum of the Temerlin Advertising Institute will prepare students for careers in account management, account planning, media planning, copywriting, art direction and advertising sales management.

“As part of SMU and the Meadows School of the Arts, the Temerlin Advertising Institute will offer students advertising education within the context of a broad liberal arts background and the creative environment of the Meadows School,” said SMU Provost and Vice President for Academic Affairs Ross C Murfin. “Such cross-disciplinary exposure will nurture students who are not only skilled professionally but also qualified for leadership in this vibrant sector of our economy.”

(From left): Ross Murfin, R. Gerald Turner, Carole Brandt, Jim Goodnight, Ruth Altshuler, Liener Temerlin, Dennis McClain

Liener Temerlin began his advertising career in 1953 as a copywriter for Glenn Advertising in Dallas and remained with the agency through several name changes over the past 48 years. He now serves as chairman emeritus of Temerlin McClain, which is the leading advertising agency in the Southwest and part of the Interpublic Group, the largest advertising, marketing and communications resource in the world. Temerlin is widely credited with bringing major national and international advertising accounts to Texas and the Southwest, among them Hyatt Hotels, Max Factor, Quaker Oats, Pfizer, Philippine Airlines, and Warner Lambert. Temerlin McClain currently serves a number of leading global corporations including American Airlines, Exxon Mobil, Nortel Networks, Subaru of America and Texas Instruments.

Temerlin was a member of the SMU Board of Trustees from 1992-96, serving on the Trustee Committee on Development, Alumni Relations and Public Affairs. He also taught for a year as a visiting professor in SMU’s advertising program. He is a current member of the Executive Board of Meadows School of the Arts.

Temerlin has a long-standing involvement in civic affairs and has received numerous awards for his contributions to advertising, the arts and philanthropic programs. In 1990 he became the first person to receive in the same year the prestigious Linz Award in recognition of the highest level of civic service and the Neiman Marcus Silver Cup Award recognizing outstanding contributions to the arts in Dallas.

Funds raised for the Temerlin Advertising Institute count toward SMU’s $400 million capital campaign launched in 1997. This five-year campaign is the most ambitious fund-raising effort in the university’s history, with the largest goal ever sought by an institution in North Texas. The campaign seeks endowment and other support to continue strengthening the quality of students, faculty, academic programs and selected facilities at SMU.

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