The following is from the June 1, 2007, edition of The Dallas Morning News
By KATE HAIROPOULOS
The Dallas Morning News
UNIVERSITY PARK – Steve Orsini cares.
He cares about SMU going to its first bowl since 1984. He wants to field basketball teams that make the NCAA Tournament and programs that turn out pristine graduation and compliance ratings.
He wants Conference USA championships and talks about reaching the top-25 level in each sport.
But the Mustangs' athletic director, whose first anniversary on the Hilltop is today, knows that to support those lofty goals, SMU needs a lot more of one, basic thing: revenue.
Much of Orsini's focus in his first year has centered on building a structure to improve the athletic department's bottom line while raising the level of expectations and changing the culture.
He breaks this task into four parts: people, facilities, resources and attendance. And he expects to see results – soon.
"SMU has great potential, not only as a university but as an athletic program," C-USA commissioner Britton Banowsky said. "Steve is perfectly suited to make sure they achieve their full potential."
• See an interview with Steve Orsini talking about his goals for SMU athletics.
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