The following is from the Feb. 15, 2008, edition of The Dallas Business Journal. Professor Peter Raad, the executive director of The Guildhall at SMU, provided expertise for this story.

Serious play
D-FW video game industry, while mostly under the radar, is big business

By Jeff Bounds
Staff Writer

The terms "academics" and "computer game developers" don't seem to go together. But they do at The Guildhall at Southern Methodist University, a graduate program for computer game developers.

And at a recent gathering of people from Guildhall and the local industry, the talk turned to the size, in dollars, of the Dallas-Fort Worth area's computer-game development market. After some back-and-forth discussion, a guess-timate emerged: $750 million.

The figure for Texas: $1.75 billion.

Ron Jenkins, deputy director of development and external affairs at the Guildhall, stresses those numbers are highly imprecise, because most video-game shops are privately held. Still, the numbers suggest the size of what is a largely stealth industry in the D-FW Metroplex.

Peter Raad, the founder and executive director of Guildhall, believes North Texas is the No. 3 computer-gaming market nationwide, behind San Francisco/Silicon Valley and the Los Angeles area. He factors in not just the 10 to 15 game development shops in the area, such as Lewisville's Terminal Reality and Dallas' MumboJumbo, but distributors including Blockbuster and Gamestop and technology suppliers such as Texas Instruments. When all those extra firms are considered, he says, "you begin to look at $10 billion in terms of (gaming-related) revenue in this area."

Read the full story.

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