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Excerpt:
The following is from the July 24, 2008, edition of The Dallas Morning News. SMU Marketing Professor Ed Fox provided expertise for this story.


Minyard selling 37 stores, Carnival brand

By ZACHARY WARMBRODT
The Dallas Morning News

Coppell-based Minyard Food Stores Inc. will sell 37 stores and its Hispanic-focused Carnival brand to a group including Fiesta Mart Inc.

The move signals the 76-year-old supermarket chain's exit from the Hispanic niche in one of the country's most competitive grocery markets.

"Minyard was always the odd man out in a sense," said Ed Fox, marketing professor at Southern Methodist University. "This would be the second casualty, along with Albertsons, of the really substantial competition in this market."

Minyard, once a family-run company, sold to Fort Worth-based Q Investments in 2004.

Read the full story.

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