Course of Study
Curriculum Contact the Edwin L. Cox School of Business for descriptions of the following required business courses: 75 Total Credit Hours: 48 Business plus 27 Arts Administration |
| Year One - Fall Term | Credit Hours | Cox Hrs | Arts Hrs |
| Module A Courses | |||
| ARAD 6201 Intro to Arts Management | 2 | 2 | |
| ACCT 6201 Financial Accounting I | 2 | 2 | |
| FINA 6201 Managerial Finance | 2 | 2 | |
| ITOM 6201 Managerial Statistics | 2 | 2 | |
| MKTG 6201 Marketing Management | 2 | 2 | |
| MNGT 6101 Managing Your Career | 1 | 1 | |
| Module B Courses | |||
| ARAD 6223 Fundraising in the Arts | 2 | 2 | |
| ACCT 2nd required accounting course | 2 | 2 | |
| FINA 6202 Managerial Economics | 2 | 2 | |
| ITOM 6202 Management Decision Analysis | 2 | 2 | |
| MNGT 6103 Business Presentation Techniques | 1 | 1 | |
| Term Total: | 20 | 16 | 4 |
| Year One - Spring Term | Credit Hours | Cox Hrs | Arts Hrs |
| ARAD 6051 Practica (10 hours per week) | 0 | ||
| Module A Courses | |||
| ARAD 6205 Nonprofit Finance | 2 | 2 | |
| ITOM 6203 Operations Management | 2 | 2 | |
| MKTG 6233 Nonprofit Marketing | 2 | 2 | |
| MNO 6201 Organizational Behavior | 2 | 2 | |
| Module B Courses | |||
| ARAD 6222 Audience Development & Marketing in the Arts | 2 | 2 | |
| MNGT 6210 Global Leadership Program | 2 | 2 | |
| STRA 6201 Strategic Management | 2 | 2 | |
| MNGT 6020 First Year Foundations | 0 | ||
| Module A and B Courses in Cox Business | |||
| Business Electives - two courses | 4 | 4 | |
| Term Total: | 18 | 14 | 4 |
| Year One - Summer Term in Meadows Arts | |||
| ARAD 6304 Arts Administration Internship | 3 | 3 | |
| Term Total: | 3 | 3 | |
| Year Two - Fall Term (International Study at Bocconi University in Milan, Italy) Term Courses in Arts Management |
|||
| Arts Management Required Courses - 3 courses | 9 | 9 | |
| Arts Management Elective - one course | 3 | 3 | |
Business Electives – two courses (would not count towards concentration) |
4 | 4 | |
| Term Total: | 16 | 4 | 12 |
| Year Two - Spring Term Term Courses |
|||
| ARAD 6054 Practica (10 hours per week) | 0 | ||
| Module A Courses | |||
ARAD 6215 Independent Study: In-depth Industry Exploration |
2 | 2 | |
| Module B Courses | |||
ARAD 6202 Strategic Planning in the Arts |
2 | 2 | |
Module A and B Courses in Cox Business |
|||
Business Electives - seven courses |
14 | 14 | |
| Term Total: | 18 | 14 | 4 |
Credit Hours Summary for M.A./Full-Time M.B.A. Class 2010
24 credit hours of required Cox courses
24 credit hours of elective Cox courses
48 credit hours total from Cox toward M.A./M.B.A. Degree
Credit Hours Summary by School
| Meadows Arts | Cox Business | Year |
| 11 | 30 | One |
| 16 | 18 | Two |
| 27 | 48 | Total |
Arts Administration Courses
The following required courses for the M.A./M.B.A. are taught in the Meadows School. The business courses are listed in the Cox catalog under the section of Departments and Courses.
6051. PRACTICA. 10 hours per week, Spring of first year.
6054. PRACTICA. 10 hours per week, Spring of second year.
6201 SEMINAR: INTRO TO ARTS MANAGEMENT. This course integrates arts management theory and practices from a variety of non-profit and for-profit arts disciplines. The goals of the course are to explore management of arts organizations locally, nationally, and internationally.
6202 STRATEGIC PLANNING IN THE ARTS. This course will focus on the role of long-range planning in arts institutions, including alignment of organizational mission with strategic objectives, organizational capacity and capital structure. Students will analyze an arts organization in-depth and then they will construct an appropriate, detailed strategic plan.
6205 NONPROFIT FINANCIAL MANAGEMENT. The primary emphasis is financial and operational management of non-profit arts organizations. Emphasis will be placed on budgeting as a reflection of the art form, as a means of fiscal prediction and control and as a vehicle of communication among staff, trustees, and the organization’s other constituencies.
6215 INDEPENDENT STUDY: In-depth Industry Exploration. This research course will give students an opportunity to fully explore the structural and managerial specifics of their arts industry discipline of choice, including collective bargaining agreements, current trends and pressing issues, programming management, and technology.
6222. AUDIENCE DEVELOPMENT& MARKETING IN THE ARTS. Development of external and internal marketing plans, including the following topics: audience development, market segmentation, promotional strategies, sponsorships, e-market research, customer service, and media relations.
6223 FUNDRAISING IN THE ARTS. Examination of strategies for raising funds in the private and public sectors, including the process of researching, preparing and managing individual and corporate gifts as well as foundation and government grants.
6304 ARTS ADMINISTRATION INTERNSHIP. An internship in the field of the student's specialty with a major professional arts organization.
