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Student ResourcesStudent Resources: The Institute provides a variety of extra- and co-curricular activities and organizations to allow students to apply what they are learning in the classroom in other situations. These include Ad Club, Ad Team and the opportunity to apply for internships with local companies and agencies. Scroll down for more infomation on some of these resources.

TAI Student Handbook
Current Temerlin Advertising Institute students should download the TAI Student Handbook. It includes a step-by-step guide to the internship process, faculty advisor contacts, and a comprehensive overview of the advertising major requirements. To download the 2008-2009 Handbook in PDF format, click here [.pdf, 3mb]. If you have trouble viewing the PDF, download the free Adobe Reader program.

SMU Ad Club
The SMU Ad Club affords students the opportunity to become acquainted with the advertising community through their first professional organization. Membership fees are $35 annually, and meetings are held monthly. The TAI faculty sponsor works with club members to set priorities and activities. The SMU Ad Club is one of several hundred chapters of The American Advertising Federation (AAF). The AAF is the sponsoring association for the National Student Advertising Competition (NSAC). Students must be members of an AAF-affiliated Ad Club to apply for the Temerlin Advertising Institute NSAC Ad Team. The Ad Club faculty advisor is Executive-in-Residence Bill Ford.

SMU NSAC Ad Team – Praxis
Praxis – the blending of practice and theory – is an honors course designed to give students the same opportunity to run and maintain a full function agency that the Campaigns course does, but the Ad Team operates at accelerated and intensive levels. The team competes in the National Student Advertising Competition, sponsored by the American Advertising Federation, with a selected "real-life" client. SMU competes in Regional District Ten and strives to make the National competition yearly. Team selection is extremely competitive and made late in the fall semester to build the team that will compete the following spring. Link.

Internships
Internships offer a real-world opportunity for students to apply the principles learned in various advertising courses at a top advertising agency, design or media firm, branding company, or marking and public relation organization. Students may be placed for the fall, spring or summer terms. Through weekly, midterm and final reports, the completion of an essay and the satisfactory accomplishment of 50, 100 or 150 hours of work, a student may earn one, two or three academic credit hours respectively.

 

 

The Temerlin Advertising Institute has been named one of the top 10 advertising education programs in the country by New York Times advertising columnist Stuart Elliott.