![]()
Student
Resources: The Institute provides a variety of extra- and co-curricular
activities and organizations to allow students to apply what they are learning
in the classroom in other situations. These include Ad Club, Ad Team and the
opportunity to apply for internships with local companies and agencies. Scroll
down for more infomation on some of these resources.
TAI Student Handbook
Current Temerlin Advertising Institute students should download the TAI Student
Handbook. It includes a step-by-step guide to the internship process, faculty
advisor contacts, and a comprehensive overview of the advertising major requirements.
To download the 2007-2008 Handbook in PDF format, click
here [.pdf, 2mb]. If you have trouble viewing the PDF, download
the free Adobe Reader program.
SMU Ad Club
The SMU Ad Club affords students the opportunity to become acquainted
with the advertising community through their first professional organization.
Membership fees are $35 annually, and meetings are held monthly. The
TAI faculty sponsor works with club members to set priorities and activities.
The SMU Ad Club is one of several hundred chapters of The American Advertising
Federation (AAF). The AAF is the sponsoring association for the National
Student Advertising Competition (NSAC). Students must be members of an
AAF-affiliated Ad Club to apply for the Temerlin Advertising Institute
NSAC Ad Team. The Ad Club faculty advisor is Executive-in-Residence Bill
Ford.
SMU NSAC Ad Team – Praxis
Praxis – the blending of practice and theory – is an honors
course designed to give students the same opportunity to run and
maintain a full function agency that the Campaigns course does, but the
Ad Team
operates at accelerated and intensive levels. The team competes in
the National Student Advertising Competition, sponsored by the American
Advertising
Federation, with a selected "real-life" client. SMU competes
in Regional District Ten and strives to make the National competition
yearly. Team selection is extremely competitive and made late in the fall
semester
to build the team that will compete the following spring. Link.
Internships
Internships offer a real-world opportunity for students to apply
the principles learned in various advertising courses at a top advertising
agency, design or media firm, branding company, or marking and public
relation organization. Students may be placed for the fall, spring or
summer terms. Through weekly, midterm and final reports, the completion
of an essay and the satisfactory accomplishment of 50, 100 or 150 hours
of work, a student may earn one, two or three academic credit hours respectively.

