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Southern Methodist University

Music

Minor in Advertising

Working in conjunction with their academic advisers, students may opt to focus their studies on the media buying, planning, and selling process.

Students entering SMU in 2005-06
ADV 2374 Survey of Advertising
ADV 3376 Advertising Media
ADV 3385 Creative Development (Intro. To Creativity)
ADV 3393 Advertising Research
CCJN 4315 Comm. Ethics (CCJN 2302 Ethics of Convergent Media) – or – CCJN 4316 Comm. Law

Students entering SMU in 2006-07

Admission to the minor is contingent upon available space. In addition, for students wishing to pursue a minor in Advertising, admission is a two-part process. See “Admission Requirements” section found in the 2006-07 Undergraduate Academic Catalog.

Advertising Course Requirements:
ADV 2374 Survey of Advertising
ADV 2375 Advertising Ethics
ADV 3351 Advertising Literacy
ADV 3385 Intro. To Creativity
ADV 3362 Marketing Principles of Advertising

Elective Requirements (choose three):
ANTH 3346 Culture and Diversity in American Life
ARHS 1303 Introduction to Visual Culture I
ARHS 1304 Introduction to Visual Culture II
ENGL 2305 Poetry
ENGL 2308H Doing Things with Poetry
HIST 3364 Consumer Culture in the United States
PSYC 3361 Social Psychology

 

 

 

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Professor’s book analyzes government advertising campaign Read more.