Advertising

The Temerlin Advertising Institute for Education and Research (TAI) trains students to search for unique solutions in advertising, preparing them for work in advertising agencies, media firms, corporate marketing departments, design studios and more. TAI is located in a top-five media market that affords many opportunities for industry experience through internships and guest lectures, industry field visits, directed study and an annual lecture series.

Advertising Students Gain Insider Industry Glimpse with NYC-Based Alumni on Annual Trip

Students in the Temerlin Advertising Institute embarked to NYC for their annual trip, where they got to go behind-the-scenes with several alumni working in advertising and creative industries.

Featured Courses

ADV 1321

Intro to Creativity

Examines individual and organizational strategies for promoting creativity and the creative thinker’s role in shaping the culture. Also, highlights the intellectual connections between the scholarship in creativity and advertising industry practice.

ADV 2301

Consumer Behavior

Covers theories from psychology, social psychology, sociology, anthropology, economics, marketing, and communications to explore the consumer decision-making process. Includes theories of motivation, attitudes, beliefs, and learning, with a direct application to advertising.

ADV 3303

Advertising Media

Covers principles essential to media planners, buyers, and sellers. Includes media audience analysis, media vehicle comparisons, and budgeting. Students master the elements of media plans used in major advertising agencies.

ADV 4399

Advertising Campaigns (NSAC)

Integrating the major advertising principles, students develop and present an advertising campaign. The students then present their findings during the National Student Advertising Competition. Includes research, creative strategy, media plan, and presentation of the campaign to a national client.

Figure 1: As a Senior Packaging Designer, advertising alum Jolie Guz (B.A. ’18) drives the in-store experience for the Flamingo women’s shave brand.

Alumni Spotlight: Jolie Guz

Alumni Advertising alum Jolie Guz (B.A. ’18) built the foundational skills at Meadows to prepare her for design work at a global brand.

February 23, 2026
Figure 2: These nine leading Dallas arts and media organizations will offer 11 paid internships in summer 2026.

SMU Meadows Intern Fellowship Program Expands, Doubling Paid Internships in Year Two

Students will gain paid, hands-on experience, industry mentorship, and professional connections with nine leading Dallas arts and media organizations during the program’s second run.

January 28, 2026
Figure 3: Advertising and CCPA alum Palmer Beldy is spearheading creative content and strategy efforts for National Geographic’s upcoming Museum of Exploration.

Alumni Spotlight: Palmer Beldy

Alumni Advertising and CCPA alum Palmer Beldy (B.A. ’22) uses her Meadows-honed creativity to craft meaningful content for the National Geographic Society.

November 03, 2025
Figure 4: Advertising alum Russell Wyman Jr. is the founder and CEO of GruupMeet, a group travel and event management platform.

Alumni Spotlight: Russell Wyman Jr.

Alumni Advertising alum Russell Wyman Jr. (B.A.'06) credits Meadows with sparking his entrepreneurial mindset which led him to found his company, GruupMeet.

September 15, 2025

Undergraduate Majors/Minors	B.A. in Advertising, Creative Specialization B.A. in Advertising, Digital Media Strategy B.A. in Advertising, Strategic Brand Management Minor in Advertising Minor in Graphic Design
Graduate	M.A. in Advertising Accelerated Master's (4+1) Strategic Advertising Specialist Certificate

Advertising

Advertising

Faculty

Mark Allen

Willie Baronet

Steven M. Edwards

N. Andrew Elliott

Tami Beck Fowler

John H. Hall

Corey Jones

Alice Kendrick

Carrie La Ferle

Gordon Law

Alan Lidji

Cheryl Mendenhall

Bryon Morrison

Sidharth Muralidharan

Joe Phua

Hilary Russell-Bremer

Jason Shipp

Cynthia (Cindy) Sparrow

Quan Xie

Advertising Students Gain Insider Industry Glimpse with NYC-Based Alumni on Annual Trip

Featured Courses

Advertising News

Alumni Spotlight: Jolie Guz

SMU Meadows Intern Fellowship Program Expands, Doubling Paid Internships in Year Two

Alumni Spotlight: Palmer Beldy

Alumni Spotlight: Russell Wyman Jr.

Upcoming Advertising Events

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ADV 1321 Intro to Creativity	Examines individual and organizational strategies for promoting creativity and the creative thinker’s role in shaping the culture. Also, highlights the intellectual connections between the scholarship in creativity and advertising industry practice.
ADV 2301 Consumer Behavior	Covers theories from psychology, social psychology, sociology, anthropology, economics, marketing, and communications to explore the consumer decision-making process. Includes theories of motivation, attitudes, beliefs, and learning, with a direct application to advertising.
ADV 3303 Advertising Media	Covers principles essential to media planners, buyers, and sellers. Includes media audience analysis, media vehicle comparisons, and budgeting. Students master the elements of media plans used in major advertising agencies.
ADV 4399 Advertising Campaigns (NSAC)	Integrating the major advertising principles, students develop and present an advertising campaign. The students then present their findings during the National Student Advertising Competition. Includes research, creative strategy, media plan, and presentation of the campaign to a national client.