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Brad E. Cheves
 Brad E. Cheves 214-768-2666 Send an e-mail |
Brad E. Cheves serves as Vice President for Development and External Affairs (DEA) at SMU and is responsible for fund-raising and public relations for the University.
Since June 2004, Cheves has led a reorganization and expansion of DEA to support the University’s new academic strategic plan and to prepare for a funding campaign in conjunction with the centennial celebration of SMU’s founding in 2011.
Cheves has initiated aggressive and innovative use of new technologies in SMU’s outreach programs targeted to alumni, potential students, and national media, resulting in increased attention and an enhanced reputation for SMU.
Under his guidance, SMU has taken a leadership role in national professional organizations, including the Council for the Advancement and Support of Education (CASE) and the Association of Professional Researchers for Advancement (APRA), among others.
Reporting to Cheves are the offices for Development and Alumni Affairs, comprising Development, Alumni Relations and Annual Giving, Planned and Endowment Giving, and Development Services. Also, Public Affairs, which includes Integrated Marketing, News and Communications, and SMU Magazine. The Office of the Vice President includes University Events and Program Services, which produces the SMU Tate Lecture Series, SMU Athletic Forum Luncheon Series, and the Doak Walker Award.
This is Cheves’ second appointment at SMU. From 1998 to 2001, Cheves was SMU’s Associate Vice President for Development. In that capacity he also served as associate director of The Campaign for SMU, helping lead the most successful major gifts campaign in SMU history and the largest for any institution in North Texas. The five-year campaign exceeded its $400 million goal by raising $542 million for scholarships, faculty positions, academic programs, facilities, and student life programs.
Before returning to SMU, Cheves was Vice President for Advancement and Public Affairs and an assistant professor of public policy at Pepperdine University from 2001 to 2004. While there, he reorganized the advancement operation and began a branding project that resulted in the establishment of Pepperdine’s Office of Marketing. He previously served Pepperdine as associate dean at the School of Public Policy and director of alumni relations at Pepperdine’s School of Law.
A native of Albuquerque, New Mexico, Cheves earned a Bachelor’s degree in business administration and finance from Abilene Christian University and in 1991 received his juris doctor degree from Pepperdine University School of Law. He is a member of the State Bar of Texas and has worked with the Texas State Legislature.
Cheves currently serves in several Dallas community leadership roles, including Dallas Assembly, Circle Ten Boy Scouts Advisory Board, and the board of Dallas Summer Musicals, and coaches Little League baseball and basketball. He and his wife, Angela, have three sons, Kyle, Conner, and Keaton.
