The Promise of Leadership
Unleashing Human Potential
![]() |
2009 Crain
Leadership Institute |
| About the Institute | Who Should Attend | Benefits of Attendance |
| Schedule-at-a-Glance | Frequently Asked Questions | SMU Campus Map |
| Registration Forms |
About the Institute:
Have you
always wondered why certain individuals have what it takes to be a leader and
others do not? Have you ever wanted to develop your leadership skills to really
make a big impact on others? Even if you thought you never had what it takes to
be a strong leader, the Crain Leadership Institute is for you! Experience
interactive workshops, a free lunch, an amazing keynote speaker, a chance to
network and learn about leadership opportunities, and a chance to win some great
prizes!
Every fall, LEAD [Leadership Education, Activities & Development] sponsors the Crain Leadership Institute. Leaders gather in the Hughes-Trigg Student Center to attend a program designed to help enhance their leadership skills. This year will be the fourth year that the Crain Leadership Institute has been open to students outside of the SMU campus, with over two hundred students from across the Dallas - Ft. Worth Metroplex coming to the Hilltop.

Where have all the leaders gone? And what is leadership anyway? These two questions set Brendon Burchard on a course to discovering the secret success strategies of today’s most effective leaders. Few speakers today understand the realities of both our emerging leaders and our most seasoned executives. But as the author of The Student Leadership Guide, the best-selling student leadership text in the country, and The Leader’s Guide to Innovation, a handbook used to train Fortune 500 company senior executives, Brendon “gets” leadership. His leadership work has been recognized and recommended by the prestigious Robert K. Greenleaf Center for Servant Leadership, The National Leadership Institute, The International Leadership Association, The United States Naval Academy, and dozens of the top business schools and corporations worldwide.
The Crain Leadership Institute is a cornerstone event for the whole SMU community, and SMU students, faculty, and alumni work together to make the Institute a success. In addition, the Crain Leadership Institute is one of the only leadership Institutes that is open to every SMU student and every SMU student organization. Each year the Crain Leadership Institute is getting bigger and better, and we hope that one day the Institute will have attendants from every SMU student organization!
Who
Should Attend:
The Crain Leadership Institute
is open to all current and prospective college student leaders. Previous
Institute attendees have come from diverse backgrounds and represented many
different campuses from across the region. Whether you are a new or
seasoned leader, the Institute will offer training to meet your needs.
All college students are welcome to attend whether you are an emerging,
intermediate, or advanced leader. Members of clubs and organizations,
Greek Life, Residence Halls, orientation leaders, and student government leaders
are especially encouraged to attend.
Benefits of Attendance:
As part of this half-day
Institute, participants will:
· Receive a full day of professional training in a
variety of areas of leadership
· Gain a real experience that can be listed on a
resume
· Improve or acquire organizational and leadership
skills
· Network with other student leaders and professionals
· Share ideas and resources with students from
colleges and universities around the metroplex
· Experience a motivational keynote speaker
· Enjoy a free lunch
· Receive a free Institute portfolio
You
will leave motivated and loaded with skills and strategies to:
· Be an effective leader
· Promote diversity
· Fight apathy
· Communicate more effectively
· Discuss areas for personal
leadership and growth
· Build excitement for
leadership on campus
· Provide a student experience with a
University-wide scope
Schedule-at-a-Glance:
The Institute will be held in Hughes-Trigg Student Center, 3140 Dyer
Street, Dallas, TX 75275
11:30 a.m. Registration opens on the
lower level
12:00 p.m. Lunch and Leadership
Networking
12:30 p.m. Leadership Session with Brendan
Burchard
4:00 p.m.
Closing
4:30 p.m.
Adjournment
Institute Registration Fee
Space is reserved on a first come,
first serve basis. Register early by completing and returning the enclosed
application.
The Institute Registration Fee Includes:
Refunds and Cancellations
Sorry, refunds are not available.
Please plan your schedule accordingly to avoid cancellations.
How should I dress for the Institute?
The Institute dress is casual. Show
your organizational and/or school spirit by wearing clothing with your campus or organization name on
it.
Who Should Attend?
First years through seniors! Beginning through
advanced leaders! Everyone will find something to take back! If you want to gain
actual reality based leadership skills, this Institute is for you!
If you know that you need to improve your leadership skills because you just can’t seem to motivate others, influence others to accomplish a task, have a difficult time working with certain individuals, or even have problems articulating like a confident person, you need to come to this Institute!
For Information or Questions
Call or visit the LEAD Office (Monday
through Friday, 8:30 AM – 5:00 PM), located on the third floor of Hughes-Trigg
Student Center, Room 318 or at (214) 768-4403.
For a general campus map, go to: http://www.smu.edu/maps/images/download/hughes-trigg.pdf
For driving directions to SMU, go to: http://www.smu.edu/maps/directions.asp