Applied Physiology & Sport Management

APSM Overview                 

Welcome and thank you for your interest in the new undergraduate program, Applied Physiology and Sport Management, which began in the fall of 2009, and is offered through the Simmons School of Education and Human Development. Two concentrations leading to a B.S. degree are available: Applied Physiology & Enterprise or Sport Management.

The APSM program provides a rigorous curriculum for understanding the biological basis of health and fitness and the business background required of professionals in the sport, health and fitness industries.

Academic coursework and experiential learning opportunities within this program will prepare students for a variety of possible career paths including:

- Commercial health and fitness facility management
- Corporate fitness programming
- Nutrition services and products
- Sports strength and conditioning
- Health management
- Sports marketing
- Management of professional, collegiate or amateur sport organizations
- Representation of professional athletes
- Sport public relations
- Sport facility and event management

Health, Fitness, and Sports Industries Today

The fitness, health, and sports industries comprise an enormous and growing share of the U.S. and global economies. For example, in the United States alone, the commercial fitness and health industry had gross revenues of over $14 billion in 2005, major league sports currently gross annual earnings of over $20 billion dollars, and personal health care costs account for 16 percent of the U.S. gross domestic product ($2.2 trillion). 

Because Dallas is a major U.S. market, there are professional major and minor league teams for each sport, numerous sports venues to host these teams, and respected sports marketing agencies to support sponsorship of these teams by upper echelon brands. According to a Business Week article published on August 18, 2008, "How to Pick a Sport Management Program," prospective students are wise to choose sport management programs in cities with several sports teams due to the increased number of internship and job opportunities.

In addition, national health trends alone provide a compelling reason to educate and train professionals in the scientific and professional basis of fitness and health. One of the most striking findings in U.S. data comparing causal factors of death between 1990 and 2000 is the substantial increase in the number of estimated deaths attributable to poor diet and physical inactivity. Approximately one half of all deaths in 2000 were ascribable to a limited number of largely preventable behaviors and exposures, most of which relate directly to physical inactivity, being overweight and obesity.

Program Mission

The mission of the APSM program is aligned with the missions of the university, school, and department by emphasizing evidence-based training pertinent to the fitness, health and sport industries. Instruction in science and management are integrated and enhanced by experiential learning opportunities in these areas.

Unique Aspects of the APSM Program

The following three unique aspects of the APSM major are included throughout the program to ensure that students receive comprehensive academic training and a quality experience:

  • Science courses are structured in accordance with evidence-based practices (EBP), with each course consisting of basic science specific to the discipline and an in-depth investigation of the research literature as it relates to EBP.

  • Experiential learning opportunities through practicum courses, labs, internship courses, and research projects give students the ability to apply learned concepts within "real world" settings.

  • Senior Project for both the Applied Physiology & Enterprise and Sport Management concentrations provides all APSM students the opportunity to select an aspect of health, fitness or sport management and hone learned skills through a practical project. The project findings are documented in the form of a research paper, a summative report to the faculty, and a poster presentation and discussion of the project.